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Zeel’s Ashish Sehgal's positive ad outlook for Q1'23

Ouch! Speak to any senior advertising or media agency official or even a broadcast sales executive, and they all seem to be yelping in pain, courtesy the evaporation of premium ad spends by innovative and new age digital startups.

Television TV Channels Viewership
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Festive bonanza: Explore brand advocacy to generate high marketing ROI

Brand advocacy is something that has been on the marketing charts for a while now and continues to do the rounds. With the festive season setting in and the digital bug which has already bitten everyone, companies are going all gaga about their brands, their new launches, etc.

MAM Marketing MAM
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Nagessh's SilverEdge looking to stir the D2C market; eyes Rs 25 mn revenue

Mumbai: He might have contemplated his thoughts and decisions prior to this story, but not anymore. Curry Nation Brand Conversations (CNBC) co-founder Nagessh Pannaswami (a first-generation entrepreneur, an ad veteran along with famous ad woman, Priti Nair) has now made a move to the brand side by...

MAM Marketing Brands
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Flipkart exhibits its latest influencer campaign #FlipkartShoppingMela

Flipkart, India’s homegrown e-commerce marketplace, has released its latest influencer campaign #FlipkartShoppingMela, which is to primarily bring forth the platform’s affordability and high-quality selection across a wide range of products in beauty, fragrance, FMCG and furnishings.

MAM Marketing MAM
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Pescafresh launches ‘Fresh Matlab Live’ campaign for Pescalive

D2C seafood and meat brand Pescafresh has rolled out a new campaign "Fresh Matlab Live." The new campaign focuses on promoting the world’s first live digital market in the seafood and meats category – Pescalive.

MAM Media and Advertising Ad Campaigns