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On Earth Day, L’Oréal Paris pledges to reduce its carbon footprint by 50%

Mumbai: Amid increasing urgency to combat climate change, brands around the world have begun reevaluating their production practices. Now, beauty brand L’Oréal Paris has announced its sustainability program, ‘L’Oréal for the Future, because our Planet is Worth it’, on the occasion of World Earth...

MAM Marketing Brands
From the verge of closing shop, SUGAR Cosmetics delivers 49X returns to investor

MUMBAI: How many people know that the now cult-favourite beauty brand of Gen Z and millennials, SUGAR was once on the verge of shutting shop due to lack of funding? The direct-to-consumer SUGAR Cosmetics founded in 2015 by IIM Ahmedabad alumni Vineeta Singh and Kaushik Mukherjee is one of the...

MAM Marketing Brands
#WearYourColor & reclaim the beauty narrative: Lotus Herbals

NEW DELHI: Beauty brand Lotus Herbals is encouraging women to reclaim the narrative by defying stereotypical beauty standards and wear the colours that define them.

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Beauty, personal luxury ad spend in India to grow 15.2% over 2019: Zenith

NEW DELHI: Decreased consumer demand for cosmetics and fragrances amid continued social distancing will restrain the recovery in beauty and personal luxury advertising to 1.7 per cent in 2021, according to Zenith’s Business Intelligence – Beauty and Personal Luxury report. However, India, after...

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Shoppers Stop breaks stereotypical beauty standards with #StopTheBias

MUMBAI: It is not easy to define beauty for anyone as each person has its own definition. Beauty does not depend on the colour of the skin, physical abilities, or height or weight, but is a function of one’s inner radiance. However, if we look around, the idea of beauty in the larger sense, across...

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