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From neighbourhood influencers to Disha Patani: The journey of WOW Skins

NEW DELHI: Fit & Glow Healthcare Pvt Ltd, the parent company that owns the brand WOW Skin Science, was launched in 2013. In the initial phase, the brand encountered a few stumbling blocks but now it is sitting pretty at a valuation of $50 million (Rs 350 crore). 

MAM Marketing MAM
Instagram Reels and what it means for brands and content creators

The ban on TikTok surely made a dent in influencer marketing since it wasn’t just a space for content creativity but also for brands to connect with audiences. This gave the opportunity for other homegrown brands to scale up.

iWorld Social Media
More than a quarter of the world’s total population expected to shop online in 2019

Admitad India, the India arm of Global Affiliate Network has released its second Annual Report, highlighting several key trends and factors that are reshaping the global e-commerce industry in today’s digitally-driven world.

MAM Marketing MAM

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