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GUEST ARTICLE: Impact of 5G in marketing and communication

Mumbai: While the 5G discourse has been mainly centred on autonomous vehicles and telecom capabilities, the truth is that there is more to this emerging technology than simply enhancing our mobile connectivity. To elaborate, 5G will accelerate technological innovation by enabling AI and machine...

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‘Weekend Unwind’ with: Krazyfox co-founder Vishal Srivastava

With another weekend upon us, it is the time to unwind with the latest Q&A edition of’s Weekend Unwind — a series of informal chats that peek into the minds of corporate executives through a fun lens in an attempt to get to know the person behind the title a little better. 

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Music licensing platform launches '#HarGharCreator' campaign is looking to solve a billion-dollar problem faced by content creators and businesses every day, like discovering and licencing the right music for their videos. India’s 80 million+ creator community comprises vloggers, podcasters, gamers, filmmakers, live-streamers, and influencers...

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Flipkart exhibits its latest influencer campaign #FlipkartShoppingMela

Flipkart, India’s homegrown e-commerce marketplace, has released its latest influencer campaign #FlipkartShoppingMela, which is to primarily bring forth the platform’s affordability and high-quality selection across a wide range of products in beauty, fragrance, FMCG and furnishings.

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Will the centre’s move to reign in the influencer industry boost it or backfire?

The recent years have seen a marked shift from banking on celebrity endorsers to engaging social media influencers by brands for product promotions. The impact of influencers on viewers has moved the brands to consider it as an inevitable element of their marketing mix. The resulting size and...

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