festive season
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Big ticket items are driving growth in the consumer durables industry this festive season: GfK

Mumbai: The pandemic effect appears to be waning as buying momentum for home appliances and electronics has improved in 2022, more so for premium products.

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Dark clouds start to clear from theatres: Inox Leisure to witness double-digit growth

It's good! The cloud seems to be clearing up for the multiplex operator Inox as it expects to grow by double digits for Q3 FY’22. The fear of covid strained the growth of all multiplexes in the country in the last two years, and Inox was no different.

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Zeel’s Ashish Sehgal's positive ad outlook for Q1'23

Ouch! Speak to any senior advertising or media agency official or even a broadcast sales executive, and they all seem to be yelping in pain, courtesy the evaporation of premium ad spends by innovative and new age digital startups.

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“We expect cinema advertising to reach close to 80% of its pre-pandemic level”: PVR CEO Gautam Dutta

While the fiscal second quarter June-September has been subdued due to the underperformance of Bollywood (apart from "Brahmastra"), multiplex operator PVR is counting on a much better performance during the festive season.

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Festive bonanza: Explore brand advocacy to generate high marketing ROI

Brand advocacy is something that has been on the marketing charts for a while now and continues to do the rounds. With the festive season setting in and the digital bug which has already bitten everyone, companies are going all gaga about their brands, their new launches, etc.

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