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Brands take digital route for Diwali ad campaigns

NEW DELHI- Diwali – the biggest festival that’s celebrated across India. At this time, celebrations are in full swing with everyone decorating their homes, exchanging gifts, indulging in delicacies and sweets, and spreading love and happiness.

MAM Marketing Brands
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Dalmia Cement asks consumers to consider 'Apni Personal Space'

MUMBAI: As people stayed home for months on end to counter the spread of the Coronavirus, it has indelibly changed them in a few ways. With this idea in mind, Dalmia Cement has launched a digital campaign Apni Personal Space which takes a look at consumers’ lives during the Covid2019-induced...

MAM Marketing MAM
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3700+ advertisers active on television in Diwali week

NEW DELHI: As the ongoing festive season hits a crescendo this Saturday with Diwali, ad volumes on television are witnessing a steady rise. However, in terms of revenues, the industry is still struggling and money in the bank might clock at less than 10-15 per cent of what 2019 achieved, industry...

MAM Media and Advertising People
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How CarDekho is zooming ahead amid Covid2019 pandemic

NEW DELHI: CarDekho, the flagship site of GirnarSoft, is considered a leader in digitising the auto ecosystem in India. It works directly with more than eight car and motorcycle manufacturers, and accounts for 15-30 per cent of their combined annual sales.

MAM Marketing Brands
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Mahhi Vij and Jay Bhanushali collaborate with WORD for Diwali

MUMBAI: Influencer marketing company WORD has released a special collaborative feature with television celebrities and power couple Mahhi Vij and Jay Bhanushali for its Diwali edition of #5MinutesofFame blog series. #5MinutesofFame is a spotlight corner on WORD’s blog page, wherein the company aims...

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