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Xaxis launches programmatic media commerce solution Discovery Commerce

GroupM’s outcome media specialist, Xaxis, has launched a new programmatic media commerce solution in India called Discovery Commerce. This helps brands and advertisers navigate the evolving programmatic media commerce ecosystem and drives stronger outcomes from their media investments.

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Nishant Nayak becomes FanCode's chief product officer

Digital sports fan destination FanCode from the house of Dream Sports, has appointed Nishant Nayak as its chief product officer (CPO). He will lead the product strategy to realise FanCode’s vision of becoming the largest sports fan platform in the country.

iWorld Over The Top Services
"ShareChat & Moj are focused on building robust creator economy in India": Senior director Shashank Shekhar

Social media company ShareChat which was founded back in 2015, became a unicorn in April 2021. It has raised several funding rounds over the years, most notably in 2021 as it scales up rapidly. Earlier this year, it raised $255 million from Google, Times Group, and Temasek. It is now valued at $5...

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Flipkart rolls out new campaign 'FlipGirl' to make product deliveries faster in India

India's leading homegrown e-commerce platform, Flipkart, has rolled out a new campaign featuring bollywood actress Alia Bhatt in the avatar of a ‘FlipGirl’, as the ‘superhero’ protagonist, for the Indian shopper seeking a saviour to affirm their ‘wishlist’.

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HiveMinds bags digital mandate for Flipkart Health+

The digital mandate for Flipkart Health+ was awarded to the digital expert of Madison World's innovative market solutions HiveMinds. After a multi-agency pitch that included multiple rounds of presentations, the account was awarded.

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