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'Zee TV, Essence and Flipkart join hands to surprise fans this festive season’

MUMBAI: This year, with the festive season around the corner, entertainment joined forces with e-commerce to delight consumers with a billion-dollar idea! In a truly unique initiative, Zee TV collaborated with Flipkart and media agency Essense and attempted to make TV viewing truly interactive...

Television TV Channels GECs
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THE ALL-NEW “QUANCIOUS X CARTOON NETWORK” COLLECTION CELEBRATES EVERYONE’S FAVOURITE TOONS

Mumbai: Wear your love for Cartoon Network’s coolest toons on your sleeve, quite literally! Cartoon Network India, in collaboration with Quancious, an eco-friendly apparel brand, has launched a unique capsule collection for the eco-conscious fashionista. Weaving pop-culture prints inspired by...

Television TV Channels English Entertainment
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Brand-building for longevity and future growth becomes major focus for top brands in Brand Top 75 Most Valuable Indian Brands ranking

MUMBAI:–India’s most valuable brands, many of which have built their businessesthrough disruption, are now looking to capitalise on their achievements and invest in strategies for long-termgrowthand stability.This is a key finding of the sixth BrandZ™ Top 75 Most Valuable Indian Brands ranking,...

MAM Marketing MAM
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Flipkart celebrates The Big Billion Days with the biggest celebrities in the country, mirroring consumer excitement

Bangalore: Flipkart, India’s leading e-commerce marketplace, has unveiled its star-studded advertising campaign ahead of the much-awaited Big Billion Days. Said to be the biggest event till date, Flipkart has collaborated with celebrities and influencers across the spectrum to reach out to and...

MAM Media and Advertising Ad Campaigns
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Flipkart's entry into video streaming space more of an e-commerce play

Ever since Flipkart announced its entry into India’s booming video streaming space, it’s been the talk of the town. The Walmart-owned e-commerce platform will open it up for Flipkart Plus loyalty program members in a fashion similar to Amazon Prime Video.

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