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How Flipkart & Amazon enter the festive season

NEW DELHI: Amidst Covid2019 pandemic, India's biggest e-commerce platforms, Flipkart and Amazon, have tightened their belts in readiness for the festive fervour. Tensions are running high as the companies are looking to outperform each other in the battle of mega sales. Flipkart is set to begin the...

MAM Marketing Brands
How Samsung helped Flipkart find its missing ‘F’

Last week, Flipkart, a leading online etailer, started tweeting on its official twitter handle without using the alphabet ‘F’. Some of the words in its tweets were like ‘rom’, ‘itness’, ‘irst’, ‘inds’, and others. Ideally, these words are not part of the English language but if we prefix the...

MAM Marketing MAM
The future of communications in the ever-evolving media world

NEW DELHI: With media channels multiplying and magnifying, communication agencies and departments will have a bigger role to play in the corporate structure of any organisation, a virtual panel, comprising of some of the leading communications and public relations personnel, discussing “...

MAM Marketing MAM
DMart is most preferred brand for grocery: Kantar CX+ report

NEW DELHI: In today’s experience era, majority of CEOs believe customer centricity is essential for driving business growth. However, there is still a big gap between ambition and reality. While nearly all CEOs in India see the need to become customer-centric, just 37 per cent of consumers believe...

MAM Marketing Brands
Flipkart Video strengthens focus on nonfiction interactive content

KOLKATA: Flipkart Video, the in-app video platform on Flipkart is continuing to carve a niche in the nonfiction genre, offering differentiated, interactive content, which is mobile-first.  With a deep understanding of the consumer ecosystem and a focus on interactive, short-form original content...

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