MAM

Three Tata Brands in top 20 list of India’s Most Consumer-Focused Brands

Of 11,000 brands studied only 541 brands show growth in Buying Propensity

TRA Research

MUMBAI: TRA Research has launched the second edition of ‘India’s Most Consumer-Focused Brands 2019’ (CFB), a study measuring the brands’ increase in Buying Propensity, the keenness-to-buy among Indian consumers.

Samsung, the South Korean multinational major leads the TRA’s most consumer-focused brands 2019 report this year. It is followed by Tata Motors at scond place and Apple has secured third position with the latter having climbed two ranks over last year. Hero Motocorp has secured fourth slot while Nike is at fifth rank for consumer-focus.

CFB 2019 reports the list of brands that increased their buying propensity over last year. This year’s report lists 500 brands based on the buying propensity comparison of two successive years’ data.

Commenting on the launch of CFB Report 2019, TRA Research CEO N Chandramouli said, “TRA‘s Most Consumer-focused brands 2019 report in its second edition exhibits substantial shift. The biggest find is that of the seven new brands that made it to the list as compared to last year all have made it into the Top 20 Most Consumer-Focused Brands list. Three Tata Brands – Tata Motors (ranked 2nd), Tata Salt (ranked 15th) and Tata Tea (ranked 20th), which were not a part of the list last year, also made it to the Top 20.  Some other new entrants to the Top 20 list include Bajaj Pulsar (ranked 9th), Reliance Jio (ranked 18th) and Sony (ranked 19th). A few brands made significant strides over last year to make it to the Top 20 Most Consumer-Focused Brands. These include LIC (ranked 6th, with a jump of 82 ranks), State Bank of India (ranked 12th with a climb of 74 ranks) and Lakme (ranked 17th with a jump of 92 ranks). Of the 11,000 brands studied, only 541 brands showed an increase in buying propensity over last year, with 95 per cent brands registering a fall in buying propensity in the same period.”

“TRA’s Buying Propensity Matrix is a scientific brand measurement model that gets to the root of consumer buying behaviour to understand and measure the customer’s buying keenness. It attempts to understand this through the overt, covert and contextual buying drivers of consumer influences. By increasing buying propensity a brand creates a natural pull for the consumer towards the brand measured as a consumer’s trust (the transactional drives to buy) and attractiveness (the psycho-socio-cultural desire drives to buy). These two combine to make the fundamental substrate on which all buying decisions are made,” Chandramouli added.

Among India’s 500 Most Consumer-Focused Brands, 37 super-categories and 236 categories were listed. The categories with the maximum brands were F&B, FMCG and automobile contributing to 28 per cent of the total brands in the listings.

Some of the important category leaders in Consumer-Focused Brands are Panasonic (rank 57) in Consumer Electronics; Liberty (rank 64) in Footwear; Kenstar (rank 163) in Durables, L’Oreal (rank 66) in FMCG; Sun Pharma (rank 76) in Pharmaceuticals;  Tata Sky (rank 72) in DTH;  DMart (rank 111) in Retail, Fastrack (rank 31) in Branded Fashion, JW Mariott (rank 155) in Premium Hotels, Google (rank 16) in Internet Search, and Kit Kat (rank 135) in Food & Beverage.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/isc.jpg?itok=ztr4UIZz
Condé Nast India, Myntra, TLC, Discovery Plus join hands for a cause

NEW DELHI: Condé Nast India announces the launch of ‘Behind the Mask’, a mammoth, multilayered social awareness campaign with Myntra, helmed by a five-episode video series, to be showcased on TLC, TLC HD and Discovery Plus with a call-to-action that benefits Indian karigars (craftspeople). These...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/phonepe.jpg?itok=B1Glrdgn
PhonePe launches new campaign saluting indomitable spirit of India

NEW DELHI: India’s digital payments platform PhonePe today announced the launch of a new brand campaign saluting the resilient spirit of the people of India and their unstoppable drive in the face of the COVID2019 pandemic. Inspired by the brand’s philosophy of “Karte Ja, Badhte Ja”, the new brand...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/jasmeet-preksha.jpg?itok=lM7u3brH
Yellophant Digital wins digital & media buying mandate for Cane Juicery

NEW DELHI: Digital agency Yellophant Digital from the house of Merge Infinity Global has won the digital & creative duties for India's first functional sugarcane juice brand fortified with natural ingredients, Cane Juicery. As part of the mandate, the agency will handle social media content,...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/both.jpg?itok=lV4hguR_
Tilt Brand Solutions launches StudioT

Brand & Communication consultancy, Tilt Brand Solutions has launched StudioT, its asset development studio. The Studio has capabilities to conceive, produce and execute creative assets across the consumer journey, with a special focus on the fragmented long-tail of digital assets and content. 

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/gayatri-rath.jpg?itok=gMYm4P-q
Pine Labs appoints Gayatri Rath as CMO & communications officer

Pine Labs has appointed Gayatri Rath as chief marketing & communications officer. Rath will lead the brand, marketing and communications function as the company accelerates its growth in merchant commerce across India, Southeast Asia and the Middle East.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/zomato.jpg?itok=pE9cfqmY
Zomato progresses a step ahead in inclusivity; announces menstrual leaves

NEW DELHI: "How many times have you had to send a message to your team saying "unwell today – taking the day off" and having to answer concerned questions about your health with a feeble "stomach upset / weakness" when you really wanted to say “on my period, terrible cramps – need a heating pad,...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/yogesh_lakhani.jpg?itok=rdQn-lTm
Bright Outdoor offers discounted rates to revive OOH economy during festive season

NEW DELHI: As the out of home (OOH) industry struggles to get back on its feet, Bright Outdoor Media has already come up with plans for the festive season. Bright Outdoor Media CMD Dr Yogesh Lakhani is optimistic that the OOH industry will pick up soon as people make the maximum use of festive...

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/heart.jpg?itok=zSQzWFk8
Brands doing moment marketing the Binod way

NEW DELHI: Internet is a weird place; from woke discussions on politics, society, and economy to reviews of movies, shows, and books, to national and international news, to good and bad memes, anything can be found on the web.

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/netflix_5.jpg?itok=1LFY5Hkq
Brands go creative for 2020 mood calendar meme trend

NEW DELHI: If people could borrow something from Harry Potter this year, it would probably be the time turner. Who wouldn’t want to go back and undo the year 2020 or stop COVID2019 from crippling the world? But since Muggles can’t do that, they must make do with the memes. Social media never backs...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required