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Twitter needs to be more user friendly, improve its ad targeting, boost content curation efforts

Mumbai: On 27 October, Elon Musk agreed to buy micro-blogging platform Twitter. In a message to advertisers he wrote, "Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise." For advertisers and agencies it is a wait and...

iWorld Social Media
Wunderman Thompson reveals world’s most inspiring brands for 2022

Mumbai: On Friday, Wunderman Thompson revealed that Google, Apple, Samsung, and Amazon are the most inspiring brands in the world. Wunderman Thompson’s proprietary diagnostic tool, "Inspire Score: Top 100 2022," proves that inspiring brands are able to grow their market share more quickly and...

MAM Marketing MAM
Asia Video Summit returns next month with a focus on growth and sustainability

MUMBAI: The annual marquee event of the Asian video industry, the Asia Video Summit will return as a full hybrid event this year on 1-2 November. There will be physical events in both Hong Kong and Singapore, as well as a live stream of all sessions to be made available on its interactive event...

iWorld Over The Top Services
Lights, lamps and food this festive season

Mumbai: The festive season brings along with it a basket full of hope, happiness, smiles, lights, and, of course, food! We Indians have a fetish for scrumptious food, and for us, any occasion is incomplete without good food—the festive season, therefore, isn’t any different. Just like most of the...

MAM Marketing MAM
Guest article: Here’s how to create an impact on your millennial customers

Mumbai: The first generation to surf the internet was the millennials. Those people, who were born between 1981 and 1996, rely primarily on search engines to find the information they need. In fact, a survey reveals that Google searches are the origin of almost 90 per cent of millennials' online...

MAM Marketing MAM