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Tata Motors’ iconic Safari makes a comeback with Adloid’s AR tech

B2B SaaS company Adloid has partnered with Tata Motors for the launch of its new Safari 2021 with the help of augmented reality (AR).

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Tata Motors to increase commercial vehicle prices from January 2021

Mumbai: Tata Motors has announced a price hike across its commercial vehicle range, effective 1 January, 2021. The steady rise in material and other input costs, impact of forex and transition to BS6 norms, have cumulatively escalated the cost of manufacturing vehicles. The company had thus far...

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Tata Motors to plant a tree on sale of every commercial vehicle

Mumbai: Tata Motors, along with its channel partners, has launched the ‘Go Green’ initiative in line with its commitment to environmental sustainability. Under this initiative, Tata Motors, in association with an NGO, will plant a sapling for the sale of every new commercial vehicle and for every...

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Tata Motors plays 'trick or treat' with Hyundai

MUMBAI: Brands are increasingly playing up rivalries through tongue-in-cheek ads that seek to gain traction with the social media crowd. This time, it was Tata Motors' turn to take a subtle jab at Hyundai. The market is currently abuzz with the launch of Hyundai’s next-gen i20 on 5 November, and...

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Auto industry steps on the gas to lift festive season sales

NEW DELHI: India's automobile industry has had a bumpy ride these last few years. Add a global pandemic on top of that and the sector was completely stalled. However, with the onset of the festive season, the industry finally seems to be on the road to recovery.

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