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#BleedBlue: How Nike's campaign became a part of every cricket fan's vocabulary in India

Nike’s association with popular sports teams has been central to its brand strategy since almost always. It has been associated with some of the top teams and players across continents for various sports, including the Indian cricket team. It signed an association with the ‘men in blue’ in 2005 and...

MAM Media and Advertising Ad Campaigns
Nike empowers Mumbai women to ‘Make The World Listen’

Nike brought together 2200 women who came to celebrate the power of sport in India and Make the World Listen through a sports festival that culminated into a 3km run.

MAM Media and Advertising Ad Campaigns
Myntra gives sneakerheads a unique experience with Nike's latest Air Max collection

In a first of its kind partnership with Nike, Myntra formed a five member squad of the ambassadors of Nike’s Airmax culture, to be the face of the launch of Nike’s latest Air Max collection.

MAM Marketing MAM
Nike invites women to make the world listen through sport

Nike launched the ‘Make The World Listen’ campaign in Mumbai recently, unlocking the power of sport for women in India. The launch was curated through an interactive event for women that spoke about breaking barriers of judgment, expressing themselves with confidence through movement and sport; and...

MAM Marketing MAM
Three Tata Brands in top 20 list of India’s Most Consumer-Focused Brands

TRA Research has launched the second edition of ‘India’s Most Consumer-Focused Brands 2019’ (CFB), a study measuring the brands’ increase in Buying Propensity, the keenness-to-buy among Indian consumers.

MAM Marketing Brands

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