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BJP’s return to power signals positive roadmap for digital brands and agencies

After a highly intense political show that ran over several months, the ruling Bharatiya Janata Party (BJP) has once again staked its claim to the central power within the country with Prime Minister Narendra Modi expected to reign his second term.

Specials Elections 2019
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Three Tata Brands in top 20 list of India’s Most Consumer-Focused Brands

TRA Research has launched the second edition of ‘India’s Most Consumer-Focused Brands 2019’ (CFB), a study measuring the brands’ increase in Buying Propensity, the keenness-to-buy among Indian consumers.

MAM Marketing Brands
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Samsung becomes India's most attractive brand in 2017

MUMBAI: The crown for India’s most attractive brand has yet again gone to a South Korea-based company. Smartphone company Samsung dethroned LG as India’s most preferred brand.

MAM Marketing Brands
Brand trust: Samsung, Sony, LG, Apple & Tata lead in TRA report

The seventh Brand Trust Report by the TRA Research (TRA, formerly Trust Research Advisory) was released in Bengaluru today by TRA research head Sachin Bhosle.

MAM Marketing Brands
BTR 2013: Finally a yardstick to measure trust in brands

BENGALURU: "The Brand Trust Report…. India Study 2013"(BTR 2013), the name says it all.

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