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BrandVid - Can a brand become a media company?

Traditional media companies today have a very diverse story and narrative no matter what the subject. A consistent story is shared across paid, earned and owned media. However, media companies are more than that today. They create programming and/or distribute it. They also share the content via...

MAM Marketing Brands
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BrandVid 2018 sees industry stalwarts discussing video marketing in depth

Video is the new glue fusing brands with their consumers thanks to the massive explosion in consumption on digital and handheld devices. Marketers are working overtime to understand the nuances of video storytelling, platforms ‐ social or web destinations and distribution in order to build stronger...

MAM Marketing Brands
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Fastrack launches limited edition Deadpool watches

All you superhero fans hold your breath! Cause this May Fastrack is launching watches from the Deadpool Collection and it’s that one piece of accessory you’ll have to own if you’re a Deadpool fan. If you're the smart, tongue-in-cheek, crazy millennial who loves to flaunt that swanky piece on his...

MAM Marketing Brands
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Fastrack says move on with a single frame of mind

For today's generation it is important to keep things uncomplicated even if that be a breakup. To strike a chord with this audience, Fastrack has launched a new sunglasses collection, Unilens, that specifically centres on having a single lens across the front frame.

MAM Media and Advertising Ad Campaigns
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Vh1 Supersonic, India's biggest Multi-Genre music festival joined hands

Uniting all music lovers in Pune, the 3-day long Vh1 Supersonic 2018 was an unprecedented crowd puller this season. The Festival was lauded not only for its spectacular and diverse line-up of artistes like Sean Paul, Marshmellow, Alt-J, Major Lazer, Incubus and many more, it also strengthened its...

Television TV Channels Music and Youth

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