Mumbai: Sony Entertainment Television (Set), the No. 2 Hindi general entertainment channel ,is gearing up to expand its prime time band with the launch of a new fiction show, Shubh Vivaah.

Starting 27 February, the new show will air Monday to Friday at 7.30 pm.

Multi Screen Media COO NP Singh said, ?The year 2012 began on a successful note with the launch of Kyaa Hua Tera Vaada. Our second fiction offering this year, Shubh Vivaah will enhance the existing bouquet of fiction shows on Set. With a robust roll out for both fiction and nonfiction slated right across the year, 2012 promises to be an exciting year for us.?

Set Sr EVP and business head Sneha Rajani added, ?Having consolidated our fiction line up between 8 pm ? 11 pm slot, with Shubh Vivaah we are now extending our offering further. The show, based in UP, has a compelling story line that will appeal to the audiences across Hindi heartland.?

Produced by UTV Television, the show talks about how middle class girls in India dream about marriage since their childhood and how each girl tries to find love and makes her marriage work.

UTV Television COO Santosh Nair said, ?Shubh Vivaah is an adaptation of the award winning Tamil show ?Metti Oli? and we are glad to bring this show to our Hindi audiences through Set. The show has a heart warming storyline which will definitely strike the right cord with the audience. We look forward to this show being another stupendous success like its Tamil counterpart.?

Eijaz Khan and Neha Janpandit are the leads of the show.

MUMBAI: Hindi general entertainment channel Sony Entertainment Television (Set) and English movies channel Movies Now have been voted as the broadcasting success stories of 2011, as per Ormax Media?s year-end report ? Front Page 2011.

The results are based on a Decision Makers Survey (DMS) conducted amongst senior advertisers, media planners and media journalists across India.

In the DMS, respondents were asked for their opinion on the channel which can be called the "Success Story of 2011". Sony emerged as the winner by a sizeable margin. The channel was chosen for its climb from No. 4 position in 2010 to the No. 2 position in the second half of 2011. The channel was appreciated for its line-up of programmes, such as Kaun Banega Crorepati, Bade Achhe Lagte Hain, Crime Patrol and CID.

Movies Now was selected for its strong performance among the English movie channels genre. The channel made an impact within weeks of its launch in December 2010, and took the No. 1 position in the genre in most weeks in 2011. Decision makers felt Movies Now has managed to push other EMCs into relooking at their game, and made the genre a lot more interesting as a result.

Other channels that got appreciation from the decision makers include Star Gold, History TV18, Channel [V], Disney Channel and Star Pravah, Ormax Media said.

MUMBAI: Sony Entertainment Television (Set) has joined forces with soap factory Balaji Telefilms once again to launch a new fiction show, Kyaa Hua Tera Vaada.

Kyaa Hua? will premiere on 30 January at Monday-Friday 10 pm band, replacing Saas Bina Sasural, which is being shifted to 9 pm.

Set was airing two fiction shows - Dekha Ek Khwaab and Parwarish - for 45 minutes each. Starting 30 January, the shows will run for 30 minutes, vacating the 9 pm slot.

Multi Screen Media COO NP Singh said, ?With the incredible performance of all our fiction shows, we are ready for the next level of growth with a fresh lineup of interesting shows.?

Set senior EVP and business head Sneha Rajani added, ?Kyaa Hua Tera Vaada marks another milestone in our relationship with Balaji. At Set, our endeavor is to pick up shows that are engaging with the characters, language and the environment to which today?s Indian families can relate. We strongly believe in connecting with our audience at an emotional level. We are confident that Kyaa Hua Tera Vaada at 10 pm with a relatable and endearing concept will connect with the viewers and will further strengthen our hold on the prime time slot and also consolidate our position as the second most popular general entertainment channel in India.?

The show follows the story of a married couple with three growing children. It traces the rise and fall of love and togetherness in a typical Indian married couple, whose time and attention for each other survives the vagaries and demands of life?s problems. Mona Singh returns to fiction shows after a hiatus of almost seven years opposite Pawan Shankar who plays her husband Pradeep Singh.

Balaji Telefilms joint MD Ekta Kapoor said, ?After Bade Acche Laggte Hai ruling the charts, we at Balaji are all geared up for yet another interesting show ? Kyaa Hua Tera Vaada which celebrates marriage after 10 years. Through this show we want to show our viewers how the relationship between a husband and wife changes through time but love remains constant. I am extremely delighted to take the relationship with Sony Entertainment Television to another level with the launch of Kyaa Hua Tera Vaada and hope that we are able to create magic together once again.?

MUMBAI: Sony Entertainment Television (Set) has jumped back to the number two position among the Hindi general entertainment channels (GECs), in the first week?s ratings of the new year.

Meanwhile, the three-week-old channel, Life OK, has seen a 24 GRPs (gross rating points) jump and ended with 98 GRPs in the week (last week 74).

As per TAM data for week ended 7 January (C&S, 4+), Set has closed the week with 236 GRPs. Though it is slightly lower than the previous week?s 240 GRPs, it still went to No.2. Set?s flagship crime show, CID has become the third most watched show with 4.97 TVR, while Crime Patrol was at fifth place with 4.41 TVR.

Last week?s number two, Colors slipped to number three after losing 43 GRPs in the week. The channel had come back to No. 2 on the back of Colors Golden Petal Awards in the previous week.

Meanwhile, Star Plus maintained its lead among the Hindi GECs with 311 GRPs in its kitty, even if it lost 14 GRPs.

Zee TV ended the week with 184 GRPs, compared to 194 GRPs in the previous week, while Sab followed with 124 GRPs (previous week 113).

Imagine TV closed the week with 64 GRPs (72 last week), followed by Sahara One with 42 GRPs (35 in the previous week).