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Mumbai: Media consulting firm Ormax Media and entertainment journalism platform Film Companion have announced the launch of the second edition of their initiative on female representation in the Indian entertainment industry titled ‘O Womaniya!’. The report will be released in June this year. The...
Mumbai: Disney Kids Network is set to launch kids’ channel Super Hungama on 1 March. As per Broadcast Audience Research Council (Barc) data, Disney Network is the preferred destination of entertainment for kids aged 2-14 years with 29.1 per cent network share (Source: Barc India | India Urban | TG...
Mumbai: The Indian box office lost more than Rs 15,000 crore to the pandemic in the year 2020 and 2021, according to Ormax Media’s ‘The Ormax Box Office Report 2020-21’ released on Monday. The report looks at the Indian box office across languages, highlighting key trends in the theatrical sector....
Mumbai: Print media continues to lead with a credibility index of 62 per cent, followed by television (55 per cent) and radio (54 per cent). Social media platform Twitter is still the most credible digital medium for news, according to media analytics and consulting firm Ormax Media, which launched...
Mumbai: Media consulting firm Ormax Media has announced the launch of an ott brand health tracking tool called Ormax Brand Monitor (OBM). The tool is based on syndicated research conducted every month among SVOD and AVOD audiences across India, to track the performance of OTT platforms on key brand...
