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BARC week 13: Sony Entertainment Television continues to hold position in urban market and pay platform

MUMBAI: In week 13 of BARC India ratings, where most of the GECs were seen losing their position to DD National and slipping down from last week's position, Sony Entertainment Television was the only channel that continued to hold its third position on the pay platform and in the urban market. In...

Television TV Channels Viewership
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Sony Pictures Networks pledges Rs 100 million to film, TV daily wage earners

MUMBAI: Sony Pictures Networks India (SPN) will contribute Rs 100 million to support daily wage workers in the media and entertainment industry, in response to the nationwide lockdown to contain the widespread impact of the COVID-19 pandemic.

Television TV Channels GECs
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Hindi GEC women-centric shows highlight crucial issues around women's day

MUMBAI: Over a period of time, Hindi GECs have made many attempts to show the female protagonist in a stronger character. From Tulsi of Kyunki Saas Bhi Kabhi Bahu Thi and Parvati of Kahaani Ghar Ghar Ki solving their domestic issues in the shows to Anandi of Balika Vadhu fighting for her basic...

Television TV Channels GECs
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Sony TV rides on ‘brandwagon’

MUMBAI: Normally, viewership plays an important role for broadcasters because that is what tells them whether viewers liked them or not. But, viewership may not be the sole determining factor in creating a brand perception among people, if the recent announcement of the ‘most desired brands 2020’...

Television TV Channels GECs
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Sony Entertainment Television’s India’s Best Dancer to premiere on 29 February

After the roaring success of Super Dancer – a dance reality platform for kids, Sony Entertainment Television will launch India’s Best Dancer, a platform for dancers between the age group of 15 – 30 years on 29 Febraury.

Television TV Channels Viewership

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