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Hindi GEC women-centric shows highlight crucial issues around women's day

MUMBAI: Over a period of time, Hindi GECs have made many attempts to show the female protagonist in a stronger character. From Tulsi of Kyunki Saas Bhi Kabhi Bahu Thi and Parvati of Kahaani Ghar Ghar Ki solving their domestic issues in the shows to Anandi of Balika Vadhu fighting for her basic...

Television TV Channels GECs
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Sony TV rides on ‘brandwagon’

MUMBAI: Normally, viewership plays an important role for broadcasters because that is what tells them whether viewers liked them or not. But, viewership may not be the sole determining factor in creating a brand perception among people, if the recent announcement of the ‘most desired brands 2020’...

Television TV Channels GECs
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Sony Entertainment Television’s India’s Best Dancer to premiere on 29 February

After the roaring success of Super Dancer – a dance reality platform for kids, Sony Entertainment Television will launch India’s Best Dancer, a platform for dancers between the age group of 15 – 30 years on 29 Febraury.

Television TV Channels Viewership
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BARC week 46: Star Plus retains leading position in urban market

For the past few weeks Sony Pictures Network's GEC channel  Sony Entertainment Television and Sony SAB were holding the leading position but in week 46 of BARC India rating, Star Plus has jumped to the leading position. Sony SAB has slipped to second position this week, the channel was seen at...

Television TV Channels Viewership
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BARC week 45: SET slips to third position in urban market

MUMBAI: Sony Pictures Network's leading Hindi GEC-Sony Entertainment Television has slipped down to the third position in week 45 of BARC India ratings. Last week the channel was observed in the second position. Sister GEC Sony SAB continued to hold the leading position in urban market and pay...

Television TV Channels Viewership

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