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Some channels yet to join IBF ad clampdown

MUMBAI: Is the Indian Broadcasting Foundation‘s (IBF) diktat ordering its members to take TV commercials off the air waves being adhered to the T? While TV commercials have done the vanishing act from a majority of channels and networks, some were s

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Pix strengthens library with MGM content deal

MUMBAI: As the English movie landscape gets more competitive Multi Screen Media‘s (MSM) channel Pix has done a deal with MGM which will see titles from the Bond, Pink Panther, Rocky, Terminator franchises among others to air.

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Himmat Butalia to head marketing for AXN India

MUMBAI: Himmat Butalia will move from Pix to sister channel AXN to head marketing.

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Pepsi signs up as pouring partner of eight IPL teams

MUMBAI: After winning the title sponsorship for the biggest annual sporting event in the subcontinent, PepsiCo India has associated with eight out of nine IPL teams excluding Mumbai Indians as the ‘Exclusive Pouring Partner’.

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Multi Screen Media eyes strong ad rev growth from IPL

MUMBAI: Multi Screen Media‘s (MSM) strategy of reducing ad rates for the sixth edition of the IPL appears to be paying off.

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