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Lay’s unveils a series of TVCs for its ‘smile deke dekho campaign’

MUMBAI: LAY’S, India’s favorite potato chip brand, today launched their latest series of TVCs for the all new ‘Smile Deke Dekho’ campaign featuring India’s leading Bollywood actors and youth icons Ranbir Kapoor and Alia Bhatt. With this new campaign, LAY’S brings alive the idea of how a Smile comes...

MAM Media and Advertising Ad Campaigns
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Diwali Season witnesses Increase in online searches for Diwali Offers and Promotions reveals SEMrush study

MUMBAI: A SEMrush study shows that when Diwali, the most important festive season in India approaches, online searches for Diwali offers and discounts skyrocket. The SEMrush study shows every year over the past few years, with Diwali approaching, increasing numbers of people search online for...

MAM Marketing MAM
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ZEEL's Kartik Mahadev on Zee Cafe strategy, BBC First block, post-NTO campaigns

English entertainment channels was feared to face the most challenging time in the NTO phase. ZEEL English Cluster Business Head Kartik Mahadev informs that initially there were some flux at ground level between consumers and distributors but increasing awareness of the MRP regime through campaigns...

Television TV Channels English Entertainment
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ZEE5 plans more show franchises, to invest in direct-to-digital movies

Zee Entertainment Enterprises Ltd’s (ZEEL) digital arm ZEE5 has built its library on the back of marquee properties and regional content since the time of its entry in the burgeoning over-the-top (OTT) ecosystem. After hitting the audience with a number of popular original shows and direct-to-...

iWorld Over The Top Services
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OnePlusTV partners with Reliance Digital for launch

Reliance Digital, India’s No. 1 electronics retailer has partneredwith OnePlus for the exclusivelaunch of OnePlus TV line-upacross its retail outlets. Both the OnePlus TV 55 Q1 and OnePlus TV 55 Q1 Prowere unveiled today at the Reliance Digital Store in Prabhadevi.

MAM Marketing Brands

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