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ALTBalaji ends 2019 with 4x growth in direct subscriber base

Subscription-based video streaming platform ALTBalaji has emerged as the fastest-growing over-the-top platform with four-fold growth in the direct subscriber base in 2019. ALTBalaji has launched 23 originals this year and garnered over 33 million subscriptions to date. It has been one of the top 3...

iWorld Over The Top Services
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ALTBalaji looks at sachet pricing model to more than double the ARPU

The ongoing streaming war across the world has seen OTT platforms investing aggressively in original content with high cash burn. But ALTBalaji, the digital venture of Ekta Kapoor-led Balaji Telefilms, is not taking the same path.

iWorld Over The Top Services
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TheSmallBigIdea wins social media duties for Balaji Telefilms' 'Dream Girl'

Full service digital agency, TheSmallBigIdea has been awarded the social media mandate for Balaji Telefilms’ upcoming movie ‘Dream Girl’, post a multi-agency pitch. As per the mandate, the agency will be responsible for the ideation and execution of the entire digital promotion of the film set to...

MAM Marketing MAM
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Balaji Telefilms aims to break even consolidated business by end of FY20

Balaji Telefilms Ltd (Balaji Telefilms) is hoping to break even its consolidated business by the end of the ongoing financial year. While the recent partnership of its digital arm ALTBalaji with ZEE5 will work as a key contributing factor, good movies and better cost control environment for...

Television Production House Fiction
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Ex-Balaji Telefilms group CEO Sunil Lulla announces new venture

Former Balaji Telefilms group CEO Sunil Lulla has announced his new venture The Linus Adventures post his exit from the Ekta Kapoor-led company. "The Linus Adventures is about growing businesses, building brands and enabling cultures, engaging with promoters and CXOs, directly in the consumer,...

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