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Sur-kshetra:Colors takes DTH roadblock route

MUMBAI: A roadblock strategy on two DTH platforms, heavy usage of radio and a marketing spend of Rs 60 million. That is how Colors will promote its new singing reality show, ‘Sur-Kshetra‘, which it will simulcast with Sahara One.

MAM Marketing MAM
Colors moves up to No 2 courtesy soaps & Jhalak

MUMBAI: It had been pacing on the sidelines for the past seven weeks, waiting to reoccupy the second slot in the Hindi GEC sweepstakes.

MAM Marketing MAM
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Zee’s Fear Files opens strong; Indian Telly Awards gets 2.5 TVR

MUMBAI: Dabbling in the horror genre seems to be working for Zee TV.

MAM Marketing MAM
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Divaakar returns to TV9 as ad sales VP

S Divaakar is set to start his second stint with the Associated Broadcasting Company Ltd. (ABCL), which operates the TV9 news network. He will serve in the capacity of vice-president ad sales national and will report to ABCL director Clifford Periera.

Television TV Channels News Broadcasting
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Sharad Pal moves to Reliance MediaWorks from Sahara One Media

MUMBAI: Sahara One Media & Entertainment’s head film distribution and syndication Sharad Pal has quit.

Movies Hindi

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