Television
Report on Shemaroo

BARC week 30: Dangal pips pay channels to head all platforms across genres list

Dangal was the only FTA channel in the top 10 channels across genres list

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BENGALURU: Enterr 10 Television’s free to air (FTA) Hindi GEC headed Broadcast Audience Research Council of India’s (BARC) list of top 10 channels across genres on all platforms in week 30 of 2019 (Saturday, 20 July 2019 to Friday, 26 July 2019, week under review).  As a matter of fact, Dangal was the only FTA channel in BARC’s weekly list of top 10 channels on all platforms across genres, a list which quite obviously was a skewed image starting rank 2 onward of BARC’s weekly list of top 11 pay channels across genres for the first nine ranks. BARC also lists out the top 11 free channels across genres every week. This report covers the former two lists.

Top 10 channels on all platforms and Top 11 pay channels across genres

Six Hindi GECs, two Tamil GECs and one channel each from the Hindi movies and Telugu genres comprise BARC’s weekly list of top 10 channels across genres on all platforms. There were three channels each from the Star India Network and Sony Pictures Network India (SPN), and one channel each from Enterr 10 Television, Sun TV Network, Network18-Viacom18 and Zee Entertainment Enterprises Ltd (Zeel) in BARC’s across genres on all platforms for week 30 of 2019.

In comparison, there were five Hindi GECs, two channels each from the Tamil and Telugu genres and one channel each from the Hindi movies and Kannada genres in BARC’s weekly list of top 11 pay channels across genres. From the networks’ perspective, there were three channels each from Star India and SPN, two channels each from Zeel and Netwrok18-Viacom18 and one channel from the Sun TV Network.

As mentioned above, Dangal headed BARC’s weekly list of top 10 channels on all platforms across genres in week 30 of 2019. The channel climbed up one place to first rank with 866.547 million weekly impressions in week 30 of 2019 from second rank and 781.501 million weekly impressions in week 29. Dangal retained first spot in BARC’s weekly list of top 11 free channels across genres in week 30 of 2019 with 665.082 million weekly impressions as compared to 589.591 million weekly impressions in week 29. Dangal was ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking market HSM (U+R) as well as in HSM (R) and was ranked sixth in HSM (U). Dangal also headed BARC’s weekly list of top 8 free Hindi GECs during the week under review.

Slipping to second rank in BARC’s weekly list of top 10 channels on all platforms across genres and retaining first rank in BARC’s weekly list of top 11 pay channels across genres in week 30 of 2019 was the Sun TV Network’s flagship Tamil GEC Sun TV with 852.575 million weekly impressions as compared to 863.550 million weekly impressions in week 29 in both the across genres lists. Sun TV also headed BARC’s weekly list of top 5 Tamil channels in Tamil Nadu and Puducherry.

Climbing up to third place in BARC’s weekly list of top 10 channels on all platforms across genres and to second spot in BARC’s weekly list of top 11 pay channels was Star India’s flagship Telugu GEC Star Maa in week 30 of 2019 with 789.084 million weekly impressions as compared to 683.816 million weekly impressions in week 29 in both the across genres lists. Star Maa was ranked fifth and fourth in BARC’s weekly lists of top 10 channels on all platforms across genres and BARC’s weekly list of top 11 pay channels across genres respectively in week 29. Star Maa also headed BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh/Telangana market.

Dropping a place to fourth rank in BARC’s weekly list of top 10 channels on all platforms across genres and to third spot in BARC’s weekly list of top 11 pay channels was Star India’s flagship Hindi GEC Star Plus.  The channel garnered 775.771 million weekly impressions in BARC’s weekly list of top 10 channels on all platforms across genres in week 30 of 2019 as compared to 708.740 million weekly impressions in week 29. Star Plus scored 773.598 million weekly impressions in week 30 of 2019 BARC’s weekly list of top 11 pay channels across genres as compared to 708.740 million weekly impressions. Star Plus was ranked second in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) market list, fourth in the HSM (R) list and was ranked first in the HSM (U) list in week 30 of 2019. Further, Star Plus headed BARC’s weekly list of top 10 Hindi pay GECs during the week under review.

Also dropping a place to fifth rank in BARC’s weekly list of top 10 channels on all platforms across genres and falling a place to fourth spot in BARC’s weekly list of top 11 pay channels across genres was Zeel’s flagship Hindi GEC Zee TV. Zee TV scored 728.652 million weekly impressions in BARC’s weekly list of top 10 channels on all platforms across genres in week 30 of 2019 as compared to fourth rank and 693.440 million weekly impressions in the previous week. Zee TV had 726.127 million weekly impressions in week 30 of 2019 in BARC’s weekly list of top 11 pay channels across genres as compared to third rank and 691.204 million weekly impressions in week 29.  Zee TV was ranked third in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), HSM (R) and HSM (U). Zee TV was ranked second in BARC’s weekly list of top 10 pay Hindi GECs in week 30 of 2019.

SPN’s Hindi GEC Sony Sab climbed a place to sixth rank from seventh rank in BARC’s weekly list of top 10 channels on all platforms across genres and to fifth place from sixth spot in BARC’s weekly list of top 11 pay channels across genres. Sony Sab garnered 581.451 million weekly impressions in BARC’s weekly list of top 10 channels on all platforms across genres during the period under review as compared to 551.715 million weekly impressions in week 29. Sony Sab had 577.502 million weekly impressions in week 30 of 2019 in BARC’s weekly list of top 11 pay channels across genres as compared to 547.408 million weekly impressions in week 29. Sony Sab was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), second in HSM (U) sixth in HSM (R). Sony Sab was ranked third in BARC’s weekly list of top 10 pay Hindi GECs in week 30 of 2019.

Star India’s flagship Tamil GEC Star Vijay also climbed a place to seventh rank from eighth rank in and BARC’s weekly list of top 10 channels on all platforms across genres and from seventh to sixth rank in BARC’s weekly list of top 11 pay channels across genres in week 30 of 2019. The channel garnered 554.680 million weekly impressions in week 30 of 2019 in BARC’s weekly list of top 10 channels on all platforms across genres as compared to 531.446 million weekly impressions in the previous week. In BARC’s weekly list of top 10 pay channels across genres, Star Vijay scored 554.672 million weekly impressions in week 30 of 2019 as compared to 531.446 million weekly impressions in week 29. Star Vijay was ranked second in BARC’s weekly list of top 5 Tamil channels in Tamil Nadu and Puducherry.

Viacom18’s flagship Hindi GEC Colors dropped to eight place from sixth rank in BARC’s weekly list of top 10 channels on all platforms across genres and from fifth to seventh rank in BARC’s weekly list of top 11 pay channels across genres in week 30 of 2019. Colors garnered 552.502 million weekly impressions in BARC’s weekly list of top 10 channels on all platforms across genres as compared to 563.058 million weekly impressions in week 29. In BARC’s weekly list of top 11 pay channels across genres in week 30 of 2019, Colors scored 550.042 million weekly impressions as compared to 558.873 million weekly impressions in week 29.  Colors was ranked fifth in BARC’s weekly list of top 10 Hindi GECs in HSM(U+R), HSM (R) and HSM (U). Colors was ranked fourth in BARC’s weekly list of top 10 pay Hindi GECs in week 30 of 2019.

SPN’s flagship Hindi GEC Sony Entertainment Television or SET climbed a rank to ninth place from tenth place in BARC’s weekly list of top 10 channels on all platforms across genres and to eighth rank from ninth spot in BARC’s weekly list of top 11 pay channels across genres in week 30 of 2019.  SET scored 532.703 million weekly impressions in BARC’s weekly list of top 10 channels on all platforms across genres as compared to 504.481 million weekly impressions in week 29. In BARC’s weekly list of top 11 pay channels across genres in week 30 of 2019, SET scored 531.357 million weekly impressions as compared to 502.417 million weekly impressions in week 29. SET was ranked sixth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), seventh in HSM (R) and fourth in HSM (U). SET was placed fifth in BARC’s weekly list of top 10 pay Hindi GECs in week 30 of 2019.

SPN’s Hindi movies channel Sony Max dropped a place to tenth rank from ninth in BARC’s weekly list of top 10 channels on all platforms across genres and to ninth rank in BARC’s weekly list of top 11 pay channels across genres in week 30 of 2019 from eighth spot  in week 29. Sony Max scored 501.292 million weekly impressions during the period under review as compared to 504.481 million weekly impressions in week 29 in BARC’s weekly list of top 10 channels on all platforms across genres. Sony Max garnered 499.359 million weekly impressions in week 30 of 2019 in BARC’s weekly list of top 11 pay channels across genres as compared to 519.990 million weekly impressions in week 29. Sony Max was ranked first in BARC’s weekly list of top 5 Hindi movies channels in HSM (U+R) and HSM (U) and second in HSM (R). Sony Max was also ranked first in BARC’s weekly list of top 5 pay Hindi movies channels in week 30 of 2019.

Entering BARC’s weekly list of top 11 pay channels across genres at rank 10 was Zeel’s flagship Kannada GEC Zee Kannada with 467.511 million weekly impressions in week 30 of 2019. Zee Kannada was ranked first in BARC’s weekly list of top 5 Kannada channels in the Karnataka market.

The Network18-Viacom18 related Telugu GEC ETV Telugu also entered BARC’s weekly list of top 11 pay channels across genres at rank 11 with 450.861 million weekly impressions in week 30 of 2019. ETV Telugu was ranked second in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh/Telangana market.

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