Television

Comscore ranks India Today Group at No.1 in video news streaming

The media giant tops the rankings list with a digital viewership of 98,600.

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Mumbai: As the nation's top multi-platform news outlet and the provider with the highest digital viewing reach for streaming news platforms according to Comscore, India Today Group has persevered in outshining the competition on its relentless journey.

As per the Comscore Videometrix MultiPlatform Report for July 2022, the media giant tops the rankings list with a digital viewership of 98,600 in the streaming video attribute of the news/information streaming ranked category.

This development showcases the group’s focus on constantly innovating and servicing its trusted viewership base in the digital ecosystem.

The India Today Group's enormous success can be attributed to its strategy of emphasising video, being strong on mobile, and making sure it has a strong social media presence and ranks at the top of YouTube, Facebook, Instagram, and Twitter.

In the Comscore Videometrix MultiPlatform Report for July 2022, the India Today Group tops the charts by over 15,000 points, beating Times Internet (83,000), Network18 (79,000), and ABP News on YouTube (73,000) by a distance.

The group's multiplatform products have had enormous success, which can be credited to its strengths in mobile, video, and social media, and to being the most popular brand on YouTube, Facebook, Instagram, and Twitter.

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