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Nikon creates personalized #NikonInstaBadge for its user community

Mumbai : Amalgamating the brand philosophy of ‘Trustworthiness and Creativity’ with the event of World Photography Day, Nikon, a leading brand name in the photography industry, created a first-of-its-kind engagement campaign the platform feature on Instagram. The activity named #NikonInstaBadge...

iWorld Social Media
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Influencer-led brand marketing is the way to target GenZ and millennials

In terms of media consumption patterns GenZ has the lowest attention span, which comes to only eight seconds and video being the viewers’ choice of content consumption, one-third of them watch videos for at least an hour a day.

MAM Marketing Brands
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Influencers, advertising, data and tech at the core of BrandVid 2019

The second edition of the Indiantelevision.com’s marquee summit BrandVid 2019 concluded with some interesting and insightful discussions around the video content industry in Mumbai yesterday.

MAM Media and Advertising Digital Agencies
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Netflix testing new feature 'Extras'

Netflix has started testing a new feature on its mobile app, called ‘Extras’. The feed which is being tested with a subset of Netflix’s audience, will show a gallery of Netflix Originals – TV shows and movies.

iWorld Over The Top Services
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Digital Sensation Bhuvan Bam's Heartwarming Summer Tips

Bhuvan Bam of BB Ki Vines has a heartening message for all his fans this summer. As the heat wave grips all of North India, Bhuvan took it upon himself to tutor his Instagram family on ways to make summer bearable for all the residents. With a lot of people depending on public transport, Bam...

iWorld Social Media

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