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TikTok ban to see influencer spillover onto YouTube & social spaces

KOLKATA: The recent ban on Chinese social media platform TikTok in India sent shockwaves across the country's TikTok community. The platform, which leverages viral, user-generated content, has more than 120 million users as recorded in June 2020.

iWorld Social Media
SonyLIV 2.0 seeks to refresh through new-age, youthful vibe

While the lockdown demotivated many, it did not stop OTT platform SonyLIV from taking a bold stop. With new content in-store, SonyLIV is reviving itself as SonyLIV 2.0. A new team which took up the role to lead the platform last year has reimagined the transformation.

iWorld Over The Top Services
TikTok ban forces influencers to shift to homegrown short-form video apps

On Monday, thousands had a career in making videos and overnight they are jobless, adding to the existing recession in the country. TikTok was not just a source of entertainment for many but also a way to earn their daily bread and butter.

iWorld Over The Top Services
Harley-Davidson India introduces India’s first-ever virtual H.O.G. Rally

Continuing the streak of offering the most experiential and innovative events to its riders, Harley-Davidson India recently hosted India’s first-ever live virtual Eastern H.O.G. ® Rally (EHR) over Facebook, Instagram, Twitter and YouTube

MAM Marketing MAM
Wake-up call for social media platforms as brands boycott in droves

NEW DELHI: Social media platforms, which were a boon for brands, seem to have turned into a bane now. After consumer product giant Unilever announced that it will halt advertising on social media platforms such as Facebook, Instagram and Twitter in the US for the rest of the year, due to the rising...

MAM Marketing Brands

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