MUMBAI: YouTube launched a dedicated vertical for fashion thanks to the increasing importance of its massive beauty community. The new vertical YouTube Fashion aims to capitalise on the popular style and beauty content at a time when beauty videos last year alone generated more than 169 billion...
MUMBAI: OPPO India announced the launch of a new marketing campaign, ‘Challenge Yourself’, in partnership with Instagram, to challenge GenZ and millennials to visually imagine the unthinkable with the OPPO Reno2. The campaign aims at highlighting the revolutionary OPPO Reno2 features such as the...
On the occasion of Ganeshotsav, music composer and singer Avadhoot Gupte, popularly known for his work in the Marathi entertainment industry, is collaborating with Godrej Expert Rich Crème hair colour to create first-ever crowdsourced Ganpati Aarti. Both Avadhoot and Godrej Expert Rich Crème hair...
Mumbai : Amalgamating the brand philosophy of ‘Trustworthiness and Creativity’ with the event of World Photography Day, Nikon, a leading brand name in the photography industry, created a first-of-its-kind engagement campaign the platform feature on Instagram. The activity named #NikonInstaBadge...
In terms of media consumption patterns GenZ has the lowest attention span, which comes to only eight seconds and video being the viewers’ choice of content consumption, one-third of them watch videos for at least an hour a day.
