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Guest column: Why influencer marketing is a key communication strategy for brands

In the times of social distancing and digital evolution, when millennials are spending a substantial amount of their time on the internet, brands are roping in influencer marketing strategies to communicate with their audience.

MAM Marketing MAM
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Why Rana Daggubati’s South Bay is a content platform with a difference

MUMBAI: People tend to have a fixed perception when it comes to actor Rana Daggubati – that of a consummate action hero. What they don’t know is that the Baahubali star is a man who dons many hats – producer, VFX supervisor, master of the gab, entrepreneur. Recently, Daggubati launched his very own...

Television Production House Post Production
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Instagram launches festive AR filter, new IGTV shows for Diwali

NEW DELHI: Ahead of Diwali, Instagram has introduced an AR effect called ‘Share Your Light’, and a host of IGTV shows with creators such as Shirley Setia, Kusha Kapila and Arjun Kanungo. The aim is to enable people's expression and entertainment during this festive period. 

iWorld Over The Top Services
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#BabaKaDhaba, a perfect influencer marketing case study?

NEW DELHI: It started, as many viral sensations these days do, with an Instagram post. Only this time, it wasn’t a celebrity’s staged photo-op or a kitten or puppy’s cute antics, but an octogenarian couple struggling to make ends meet.

MAM Marketing MAM
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Love Runs Deep: Instagram’s new campaign aimed at marketers

KOLKATA: Instagram on Thursday launched a new campaign called Love Runs Deep which will provide a unique marketing platform to businesses, with a little help from its throng of influencers. The Facebook-owned platform has been at the core of influencer marketing as new age creators have found a...

MAM Marketing MAM

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