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In the times of social distancing and digital evolution, when millennials are spending a substantial amount of their time on the internet, brands are roping in influencer marketing strategies to communicate with their audience.
MUMBAI: People tend to have a fixed perception when it comes to actor Rana Daggubati – that of a consummate action hero. What they don’t know is that the Baahubali star is a man who dons many hats – producer, VFX supervisor, master of the gab, entrepreneur. Recently, Daggubati launched his very own...
NEW DELHI: Ahead of Diwali, Instagram has introduced an AR effect called ‘Share Your Light’, and a host of IGTV shows with creators such as Shirley Setia, Kusha Kapila and Arjun Kanungo. The aim is to enable people's expression and entertainment during this festive period.
NEW DELHI: It started, as many viral sensations these days do, with an Instagram post. Only this time, it wasn’t a celebrity’s staged photo-op or a kitten or puppy’s cute antics, but an octogenarian couple struggling to make ends meet.
KOLKATA: Instagram on Thursday launched a new campaign called Love Runs Deep which will provide a unique marketing platform to businesses, with a little help from its throng of influencers. The Facebook-owned platform has been at the core of influencer marketing as new age creators have found a...
