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Facebook’s billion-dollar push to woo content creators

As its rival TikTok continues to rise up the charts, the social media giant Facebook has announced that it is all set to invest over $1 billion to reward creators for creating content on Facebook and Instagram by the end of 2022.

iWorld Social Media
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Great Learning launches "Naye Zamaane Ki Degree"

Mumbai: Edtech company for higher and professional education Great Learning of  launched its new brand campaign #NayeZamaaneKiDegree in a bid to create awareness about the new age degree programs in different specializations offered by various universities through their platform.

MAM Marketing MAM
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Gupshup adds Messenger API for Instagram to help businesses engage better

Mumbai: Messaging services company Gupshup on Friday announced the addition of the Messenger API for Instagram to its platform. This will now allow Gupshup businesses to benefit through a richer two-way conversation with their followers on Instagram at scale.

iWorld Social Media
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IT whiplash for social media for missed deadlines?

KOLKATA: Social media platforms in India, barring Koo, failed the compliance test of the Indian government to appoint grievance officers in India as the three month deadline expired today (May 26). Many international online platforms, including Twitter, were in regular conflict with the government...

iWorld Social Media
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Facebook to start testing ads on Instagram Reels

New Delhi: Social media giant Facebook Inc said on Thursday that it will begin testing advertisements on Instagram Reels in India as it aims to expand revenue from its short-form video feature. It will also launch this feature in a few other countries including Brazil, Germany, and Australia. The...

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