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Airtel outlines digital entertainment vision with launch of converged platform Airtel Xstream

Bharti Airtel (Airtel), India’s largest integrated telecommunications services provider, today announced the launch of its converged digital entertainment play: Airtel Xstream. Airtel Xstream is part of Airtel’s vision of building a world-class digital entertainment ecosystem for Digital India and...

iWorld Over The Top Services
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Vikatan Group's B Srinivasan on TV-OTT dynamics, air time barter model, first digital-only daily soap

Tele-Wise Tamil witnessed a one–on-one conversation between Vikatan Group managing director B Srinivasan and Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari which brought out interesting facts on the journey of Vikatan Group. The duo also discussed the company’s road ahead in the...

Television TV Channels Regional
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YouTube Music enables users to flip between song and music video

YouTube Music has introduced a feature for its user that enables them to flip between listening to a song and watching that song’s music video without any interruption. If a video is available, the top of the app’s screen will now have two buttons that say ‘song’ and ‘video’.

iWorld Social Media
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YouTube expanding monetisation tools for creators

Social media giant YouTube is focusing on new monetising opportunities for its top creators in addition to ad revenue. YouTube is rolling out new options for channel memberships, custom stickers that users can pay to make appear in video chats, and several new merchandising partners.

iWorld Over The Top Services
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Influencer-led brand marketing is the way to target GenZ and millennials

In terms of media consumption patterns GenZ has the lowest attention span, which comes to only eight seconds and video being the viewers’ choice of content consumption, one-third of them watch videos for at least an hour a day.

MAM Marketing Brands

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