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YouTube updates terms of service, likely to impact content creators

Google-owned video platform YouTube has updated its terms of service for all countries outside the United States. The new rules come into effect from 1 June. The video streaming giant has made some changes in its monetization policy.

iWorld Over The Top Services
YouTube breaks out $100 mn creator fund to push Shorts space

The competition in the short video ecosystem has been heating up for some time now, and YouTube has just upped the stakes with the announcement of a creators fund. Dedicated exclusively for those who create short form video content, the YouTube Shorts Fund is a $100 million pot that will be...

iWorld Over The Top Services
Covid relief: Indian YouTubers team up to raise Rs 50 lakh

To aid India's Covid relief efforts, Slavy Point, a YouTube channel run by Abhyudaya Mohan and Gautami Kawale hosted a 7-hour long charity stream on 25 April on Mythpat's channel and raised Rs 50 lakh.

iWorld Over The Top Services
YouTube reports $6 billon ad revenue in Q1, up 49% from year earlier

YouTube’s advertising revenue rose dramatically in the first quarter of 2021 , up 49 per cent from the same quarter in the last year. As the parent company Google/Alphabet reported its first quarter earnings, YouTube ad revenue amounting to $6 billion has trumped all expectations.

iWorld Over The Top Services
Will IPL 2021 prove to be a brand marketer's delight?

NEW DELHI: The countdown has begun for one of the biggest cricketing events – the 14th edition of Vivo IPL 2021. The sporting extravaganza will return home after two years following a stellar show in the United Arab Emirates last November.

MAM Marketing MAM

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