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#MediaMinds2 | IGL founder-CEO Yash Pariani talks about evolving e-sports ecosphere in India

NEW DELHI: Covid2019 turned out to be a rather interesting and better time for the e-sports ecosystem, leading to large jumps in user numbers as well as tournament viewership and Yash Pariani’s Indian Gaming League was one of the beneficiaries there.  In the third episode of Media Minds 2, Pariani...

MAM Podcasts
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Ad fraud: The aftermath of digital advertising

NEW DELHI: In the past four months due to the Covid2019 crisis, customers have been compelled to embrace technology in their daily lives whether it's ordering grocery, food, rapid adoption of OTT, VoD, or games. Hence, leading to an influx in the digital economy. As the adoption of digitisation...

MAM Marketing Brands
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Chinese app ban leads to higher uptake of Facebook, Instagram: Kantar

In the wake of the government of India banning 59 popular Chinese Apps, Kantar, has released insights on the impact of this ban on consumers’ digital behaviour. The ban came into effect from 29 June 2020. 

iWorld Social Media
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TikTok ban to see influencer spillover onto YouTube & social spaces

KOLKATA: The recent ban on Chinese social media platform TikTok in India sent shockwaves across the country's TikTok community. The platform, which leverages viral, user-generated content, has more than 120 million users as recorded in June 2020.

iWorld Social Media
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TikTok ban forces influencers to shift to homegrown short-form video apps

On Monday, thousands had a career in making videos and overnight they are jobless, adding to the existing recession in the country. TikTok was not just a source of entertainment for many but also a way to earn their daily bread and butter.

iWorld Over The Top Services

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