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Will the centre’s move to reign in the influencer industry boost it or backfire?

The recent years have seen a marked shift from banking on celebrity endorsers to engaging social media influencers by brands for product promotions. The impact of influencers on viewers has moved the brands to consider it as an inevitable element of their marketing mix. The resulting size and...

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Barc Wk36: CNN-News18 beats Republic TV and Times Now, ranks No 1

Mumbai: CNN-News18 has strengthened its position as it has maintained its dominance over the past 21 weeks while claiming to be the top English-language news channel in the country. CNN-News18 has a market share of 33.4 per cent, which is 29 per cent higher than Republic TV in terms of viewership...

Television TV Channels Viewership
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The sixth edition of All About Music will facilitate growth and spark discourse

After two years of the pandemic, India’s biggest music conference is back in person for its sixth edition with its primary partner, Youtube Shorts, which is all set to take place from 20th to 22nd September at Taj Lands End, Mumbai.

iWorld Over The Top Services
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Signify launches new festive campaign ‘Smarter Generation ki smart lights’ featuring Sanya Malhotra

Signify on Monday announced the launch of its new festive campaign "Smarter Generation ki smart lights" for its Philips smart wi-fi LED lighting range, featuring actor and Philips brand ambassador Sanya Malhotra.

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GUEST ARTICLE: What is social entertainment and how can brands benefit from it?

Social entertainment is not just merely content creation and people interacting with each other; it includes different high-tech activities such as video streaming, video chat communication, multi-player gaming, music and video streaming with the help of different social networking services.

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