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YouTube launches dedicated vertical for fashion

MUMBAI:  YouTube launched a dedicated vertical for fashion thanks to the increasing importance of its massive beauty community. The new vertical YouTube Fashion aims to capitalise on the popular style and beauty content at a time when beauty videos last year alone generated more than 169 billion...

iWorld Social Media
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YES BANK launched its newest content marketing initiative on the occasion of Teacher's Day.

Banking as a category, is often dubbed as ‘boring’ and we often approach marketing and content creation on special occasions like Father's Day, Mother's Day, Yoga Day, Teacher's Day etc. to engage with our customers. The challenge however lies in finding relevance, and fitment for our brand and /or...

MAM Marketing MAM
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Shemaroo hopes to grow at 38% CAGR over the next few years

For the last three-four quarters, Shemaroo Entertainment Ltd has been guiding for softer margins due to investments in multiple initiatives. Among other initiatives, the new streaming service ShemarooMe and device business have also left an overall impact due to the higher investment.

iWorld Over The Top Services
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Airtel outlines digital entertainment vision with launch of converged platform Airtel Xstream

Bharti Airtel (Airtel), India’s largest integrated telecommunications services provider, today announced the launch of its converged digital entertainment play: Airtel Xstream. Airtel Xstream is part of Airtel’s vision of building a world-class digital entertainment ecosystem for Digital India and...

iWorld Over The Top Services
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Vikatan Group's B Srinivasan on TV-OTT dynamics, air time barter model, first digital-only daily soap

Tele-Wise Tamil witnessed a one–on-one conversation between Vikatan Group managing director B Srinivasan and Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari which brought out interesting facts on the journey of Vikatan Group. The duo also discussed the company’s road ahead in the...

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