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Alia Bhatt's YouTube channel to boost her brand value

In the past few years, YouTubers across the world have managed to grab a celebrity status for themselves. Names like Bhuvan Bam, Prajakta Koli, Ashish Chanchlani have become immensely popular and have got the chance to perform with several Bollywood celebrities. Creators like Shibani Bedi and Harsh...

MAM Marketing Brands
Times Internet sees 133 million users on Election Results Day

Times Internet, India’s largest digital products company, was the preferred choice of users for news and content on 23rd May, the date of the announcement of the 2019 General Election results.

Specials Elections 2019
Network18 Digital beats Times Internet on Election Day

Times Internet through advertising and direct mailers has claimed to be the unanimous choice of consumers for viewing election news on the vote counting day.

Television TV Channels News Broadcasting
‘MXPlayer records 1.2 million installs every day, present on over half of all Indian smartphones’

Within a few months of its launch, the newest OTT player of India MXPlayer has gained high traction. It witnesses over 1.2 million new installs every day while it is already installed on over 600 million devices globally. Moreover, it is also present in over half of all Indian smartphones.

iWorld Over The Top Services
MX Player’s Gautam Talwar on content plans and digital measurement currency

The latest OTT entrant Times Internet-owned MX Player recently entered the space with five original series on the back of an ad-supported business model. To keep consumers engaged, it aims to launch five to six shows each quarter. While the platform is already working closely with advertisers, it...

iWorld Over The Top Services

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