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MX Player raises $110 million from Tencent and Times Internet

MX Player, the world’s largest local video player and India’s biggest video OTT platform has received $110 million (Rs 775 Crores) in fresh funding from Tencent and Times Internet. The deal marks Tencent’s second investment into a Times Internet asset, after it invested in Gaana, the music...

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OTT and digital are becoming mainstream for advertisers: MXPlayer's Abhishek Joshi

With five original web-series, Times Internet-owned over-the-top (OTT) service MX Player made its grand entry in the highly contended Indian market. While the new entrant in the market has gained enough traction within six month of its launch, the platform has kept an eye on the most promising...

iWorld Over The Top Services
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Facebook's 'Why Am I Seeing This Ad' update to help brands create better impact

Social media giant Facebook recently announced some new controls to its ‘Why Am I Seeing This Ad’ feature offering more transparency and control to its users. The platform will now show more detailed information on the targeting parameters used and the source of information for a particular ad,...

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Content-led commerce: How ILN plans to transform the marketing game

The content industry is dynamic and inclusive. It not only has been the architect of the success stories of numerous brands but has also welcomed the creative community from every field to learn and thrive. Be it Red Bull or Myntra, these brands have metamorphosed into media outlets with full-...

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Sangeetha Aiyer to head brand marketing at Network18 Digital

MUMBAI: Network18 Digital has promoted Sangeetha Ayer as head of brand marketing. She will be leading Network18’s digital verticals such as moneycontrol and Firstpost among others. Indiantelevision.com has also learnt that Aiyer will be reporting to the company’s president—digital and corporate...

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