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Harley-Davidson India introduces India’s first-ever virtual H.O.G. Rally

Continuing the streak of offering the most experiential and innovative events to its riders, Harley-Davidson India recently hosted India’s first-ever live virtual Eastern H.O.G. ® Rally (EHR) over Facebook, Instagram, Twitter and YouTube

MAM Marketing MAM
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Wake-up call for social media platforms as brands boycott in droves

NEW DELHI: Social media platforms, which were a boon for brands, seem to have turned into a bane now. After consumer product giant Unilever announced that it will halt advertising on social media platforms such as Facebook, Instagram and Twitter in the US for the rest of the year, due to the rising...

MAM Marketing Brands
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Digital marketing beyond Google, Facebook, Amazon

NEW DELHI: The realm of digital marketing has grown much beyond the porticos of Google, Facebook and Amazon, with advertisers becoming eager to experiment with the platforms and investing in more targetted solutions, highlighted the diverse panel discussing the widening scope of digital marketing...

MAM Digital
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Impact of Covid2019 on global ad spends on Indian ad industry

The Covid2019 pandemic has presented serious challenges when it comes to stabilising the overall economy amidst lockdown, one of which is changing industry dynamics. Covid2019 has impacted the way brands, agencies and various other businesses work which disrupted the ever-evolving advertising and...

MAM Marketing MAM
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Indiantelevison.com-Akamai webinar explores what makes UGC platforms tick

When Chad Hurley. Steve Chen and Jawed Karim created YouTube in 2005, little did they know their brainchild would spawn the phenomenon of user-generated video content. Today, more than 300 hours of video are uploaded by users on Youtube every minute resulting in billions of views per year.

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