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India tops list in requesting TikTok for content restrictions, user info access

MUMBAI: India has topped the list in making the highest number of legal and emergency requests to takedown specific content and to access user information, TikTok said in its first-ever Transparency Report for the first half of 2019 (1 January 2019 to 30 June 2019). A short-video sharing...

iWorld Social Media
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Makani Creatives' 360-degree campaign helps Netsurf to launch 'Rang Dé'

MUMBAI: Netsurf ropes in Makani Creatives as a creative partner for 360-degree outreach campaign, including print and digital to launch their home-grown, natural cosmetic brand ‘Rang Dé’, Netsurf, India’s direct selling company with a customer base of over 2.5 million, has come up with a new...

MAM Marketing MAM
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Gaana introduces 'Stories', the short-format content in music streaming

MUMBAI: After leading the industry with the vertical video format, Gaana videos, India's largest music streaming app, Gaana has launched its own form of video stories - a version of short-form video content to showcase engaging mini videos and influencer clips on the app. With seamless toggle and...

MAM Marketing MAM
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Instagram most preferred platform for influencer marketing: Report

MUMBAI: Around 70 per cent of brands, which participated in a survey done by Buzzoka - influencer marketing company, have bet on Instagram, a Facebook-owned photo-sharing app, as the best platform for influencer marketing in 2019, followed by LinkedIn & Tik Tok at 8 per cent each. In its third...

MAM Marketing Brands
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India Today Group Digital is the No. 1 Destination for General News Consumption

India Today Group Digital has established its dominance in the news genre across all digital platforms (Desktop, mWeb, App). The latest Comscore September 2019 insights titled ‘Trends in Online News Consumption’ highlight India’s love for online news and, that Indians consume news content more than...

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