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Facebook's revenue rises by 28% to $16.9 billion in Q2 earnings

Facebook beat analysts’ expectations in Q2 results posting $16.9 billion revenue with $ 16.62 billion in advertising revenue. The result came after hours when Facebook struck a $5 billion settlement with the Federal Trade Commission following the 2018 Cambridge Analytica scandal.

iWorld Social Media
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CITROEN INDIA LAUNCHES #InspiredByIndia CONTEST

Continuing its Brand immersion, Citroën India launched a contest for the Indian market - #InspiredByIndia. This unique contest will allow the participants to explore their creativity, while getting a chance to win Citroën Lifestyle products. The contest started on 15 July 2019 and the winners of...

MAM Marketing MAM
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Facebook's 'Why Am I Seeing This Ad' update to help brands create better impact

Social media giant Facebook recently announced some new controls to its ‘Why Am I Seeing This Ad’ feature offering more transparency and control to its users. The platform will now show more detailed information on the targeting parameters used and the source of information for a particular ad,...

MAM Marketing Brands
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Influencer-led brand marketing is the way to target GenZ and millennials

In terms of media consumption patterns GenZ has the lowest attention span, which comes to only eight seconds and video being the viewers’ choice of content consumption, one-third of them watch videos for at least an hour a day.

MAM Marketing Brands
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Deep-sea thriller 'The Meg' premieres on HBO and HBO HD

Deep in the Pacific looms a prehistoric terror, awaiting an unassuming team of scientists on an undersea expedition. Join action superstars Jason Statham and Ruby Rose as they dive into director Jon Turteltaub’s adrenaline-filled sci-fi extravaganza! Stack some popcorn and gear up for ‘The Meg’...

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