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GUEST ARTICLE: How to stay competitive in the growing world of influencer marketing

If you reflect ten to twelve years, affiliate marketing was a reliable method of reaching your target audience on the internet. Traditionally, affiliate publishers and web portals were the primary channels through which brands competed for customers. Trends, however, are subject to cyclical changes...

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GUEST ARTICLE: What is social entertainment and how can brands benefit from it?

Social entertainment is not just merely content creation and people interacting with each other; it includes different high-tech activities such as video streaming, video chat communication, multi-player gaming, music and video streaming with the help of different social networking services.

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Domino’s faces FSSAI heat as viral video raises question mark on its hygiene standards

Days after a Twitter user posted a video allegedly showing poor hygienic practises followed at a Domino’s outlet in Bengaluru, the Food Safety and Standards Authority of India (FSSAI) has swung into action. The authorities on Wednesday issued a spot memo to food business operators seeking an...

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'Twitter has spoken', says Musk as 65% back his claims on fake users in poll

The Twitter-Elon Musk wrangle does not seem to be resolving itself any time soon, with both sides trading charges and counter charges. A Twitter poll by the Tesla CEO has revealed that nearly 65 per cent of his followers do not believe Twitter's claims on the percentage of fake/spam accounts on the...

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Over 90% of shoppers actively seek out comments about brands on social media before buying: Twitter & Publicis media research

How much does talking about brands and products impact sales? And how do businesses tap into this power? Over 90 per cent of shoppers actively seek out comments about brands, products, or services on social media before arriving at purchase decisions, according to a recent research study.

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