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90% of new internet users consume regional content in India

According to Google official, 90 per cent of new internet users in India consume content in regional languages. With increasing internet penetration and India being the most internet consumption heavy country with over 530 million users, it is giving content platforms to bag this opportunity and...

iWorld Social Media
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India Today Group Digital is the No. 1 Destination for General News Consumption

India Today Group Digital has established its dominance in the news genre across all digital platforms (Desktop, mWeb, App). The latest Comscore September 2019 insights titled ‘Trends in Online News Consumption’ highlight India’s love for online news and, that Indians consume news content more than...

Television TV Channels News Broadcasting
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Two arrows and limitless brand messages: the new trend taking Instagram by storm

While Twitter has been a playground for brands to connect with their consumers in a fun and personal manner, new age platforms (if we may still call them so) are catching up fast. One such platform is Instagram, which was once used as an extension of Twitter, as brands shared the screenshots of...

MAM Marketing Brands
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YES BANK launched its newest content marketing initiative on the occasion of Teacher's Day.

Banking as a category, is often dubbed as ‘boring’ and we often approach marketing and content creation on special occasions like Father's Day, Mother's Day, Yoga Day, Teacher's Day etc. to engage with our customers. The challenge however lies in finding relevance, and fitment for our brand and /or...

MAM Marketing MAM
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Godrej Expert along with Avadhoot Gupte set to create first-ever crowd sourced Ganpati Aarti

On the occasion of Ganeshotsav, music composer and singer Avadhoot Gupte, popularly known for his work in the Marathi entertainment industry, is collaborating with Godrej Expert Rich Crème hair colour to create first-ever crowdsourced Ganpati Aarti. Both Avadhoot and Godrej Expert Rich Crème hair...

MAM Marketing MAM

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