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Netflix sees 60% surge in Twitter discussions in last 90 days

As the lockdown opened up the corridors to OTT content, several reports suggest that Netflix has been one of the top gainers. This was reflected on Twitter as well, where the influencer discussions related to ‘Netflix’ spiked more than 60 per cent during March-May 2020, over the previous 90 days,...

iWorld Over The Top Services
For #WorldMusicDay, singers take center stage on Twitter, churn out #MoodSongs using audio Tweets

On #WorldMusicDay, some of India’s most beloved singers enthralled their fans on Twitter using voice Tweets. Armaan Malik (@ArmaanMalik22), Shilpa Rao (@shilparao11), Jonita Gandhi (@jonitamusic), Guru Randhawa (@GuruOfficial), Shirley Setia (@ShirleySetia), and Jassie Gill (@jassiegill) Tweeted...

iWorld Social Media
Want to tweet? Say it in your voice now

MUMBAI: “280 characters aren’t enough and some conversational nuances are lost in translation,” feels Twitter. The micro-blogging platform is testing a new feature that will add a more human touch to the way people tweet- by using their own voices- the blog says. “Tweeting with your voice is not...

iWorld Social Media
Are brands ready to make the most of Twitter fleets?

MUMBAI: Recently, micro-blogging site Twitter joined the likes of Instagram, Snapchat and Facebook by launching fleets, stories which will disappear in 24 hours. The purpose is to encourage timid Twitter users to post their drafted thoughts without the social pressure of public likes and replies.

MAM Marketing Brands webinar explores what makes UGC platforms tick

When Chad Hurley. Steve Chen and Jawed Karim created YouTube in 2005, little did they know their brainchild would spawn the phenomenon of user-generated video content. Today, more than 300 hours of video are uploaded by users on Youtube every minute resulting in billions of views per year.

iWorld Over The Top Services

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