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News channels encash 'taali bajao, thaali bajao' initiative to gain more traction

MUMBAI: News channels across genre certainly tried to chance upon the opportunity to engage viewers during the ‘taali bajao, thaali bajao’ event. An initiative called by prime minister Narendra Modi as a tribute to the heroes, who are the vanguard of fighting against coronavirus.

Television TV Channels News Broadcasting
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Hindi news channels viewership increases by 14 per cent in week 6 of BARC

Delhi Legislative Assembly election has proved to be most fruitful for the news channels across genres. However, Hindi news broadcasters’ viewership has substantially grown by over 14 per cent in week six as compared to week five, according to the data published by Broadcast Audience Research...

Television TV Channels Viewership
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All news channels, except biz news, see viewership slump in BARC week 5

Despite the biggest financial event in the country – Budget 2020, the viewership of news channels of across genre, except business news channels, slowed down in week 5 (1-7 February) as compared to week 4, according to the data released by Broadcasting Audience Research Council India.

Television TV Channels Viewership
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TV news channels, exit polls & Delhi Assembly elections

MUMBAI: When predictions become a reality, it’s champagne popping time. Or breaking into a Gangnam Style jig on live television. This is exactly what happened with the majority of news channels’ exit polls, which were done in association with various research agencies that surveyed the mood of...

Television TV Channels News Broadcasting
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India Today forecast -- bang on, as always!

NEW DELHI - Elections can be unpredictable for political parties. Their results aren't for the India Today Group. As every other media outlet faltered in its forecast of Haryana and Maharashtra elections, the India Today-Axis-My-India exit poll delivered the most accurate picture of around 11 crore...

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