Specials

Best moment marketing trends of 2019

Moment marketing got a strong foothold in the year

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/12/31/year_ender2019_0.jpg?itok=F1EO3pvZ

DELHI: Brands have always been serious about their marketing plans. They spend months strategising their campaigns, involve the best of the technicians and talents to aid the creative process, and try to come out with communications that build trust among their target consumers. But the changing times and technologies have transformed this completely. The new-age consumer has the attention span lesser than that of a gold fish, and often ends up skipping the ads that a marketer had spent a good few months of his life in curating.

The consumer of today believes in living in the moment and brands have to catch them in that exact time span. And this has given rise to an influx of creativity on social media platforms, the second homes of the new-age customers, in the form of moment marketing. While earlier this was fixed for some particular occasions like festivals and elections, year 2019 saw brands leveraging every small and big moment that was breaking the internet. From the series finale of Game of Thrones to the expensive bananas that Rahul Bose had to eat, from Delhi smog to Indian men’s cricket team bowling the ‘pink ball’ for the first time in an international match, everything became a creative field for the brands and their creative agencies.

On the first day of the year, here’s a look-back on the most interesting moment marketing trends and top brands’ take on it!

Game of Thrones Finale

Game of Thrones was probably the best television show of the decade and had became a rage in the meme-world too with its initial seasons. But this year the craze was in multitudes as the show was wrapping up its journey forever. Though the season left many fans and cast members disappointed, the brands came out with some interesting campaigns.

Johnnie Walker

Durex India

Swiggy

Mother Dairy

Yuvraj Singh’s Retirement

Yuvraj Singh is one of the most successful and loved Indian cricketers. The champion best remembered for his iconic six sixes in an over and his incredible performance in World Cup 2011 despite his ongoing battle with cancer announced his retirement from the international cricket in June this year and like his fans, some brands paid their tributes to the star in their own way.

Zomato India

Fevicol

Indigo

Pulse

Rahul Bose’s rendezvous with two expensive bananas

The most bizarre and hence most hilarious trend of the year was two expensive bananas served to actor Rahul Bose by JW Marriott in Chandigarh. As soon as Bose shared the photo of the bill amounting Rs 442.5 online, brands jumped the marketing bandwagon to cash on this momentous opportunity.

Oyo

Zomato India

Amazon Prime Video India

Arre

Iphone 11’s triple camera feature

The launch of every iPhone is a meme fest for the netizens. From selling kidney jokes to takes on no massive updates from older versions, the internet sees it all. But this time, the fodder of the online discussion was the triple camera, which fed the imagination of the brands in ways unimaginable.

Durex India

Manforce Condoms

Shaadi.com

Embed:

Swiggy

Delhi’s Pollution

Delhi smog is one of the most trending events online for the past many years. The even-odd rule and increased sale of face masks are interesting talk points online. This time, the brands also came up with their creative best inputs to market themselves online in an unconventional manner.

Manforce India

Pee Safe

Policy Bazaar

Filter Copy

Onion Prices

The economic turmoil going on in the country concerned everyone this year. The repurcussions were many including the sky-high prices of one of the basic staples in Indian diet, onion. While it worried all, the brands had their own way of using the situation to their benefit.

Orient Bell

HDFC Bank

Trident

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/itv-nt-awards-3.jpg?itok=5i_c8aDu
NT Awards announces its jury

NEW DELHI:Indiantelevision.com’s unique summit and award property that honours the crème de la crème of the television news industry is all geared up for its 2020 edition. Scheduled to be held over two days – 29-30 October 2020 – the News Television (NT) summit will focus on the overall industry...

Specials Event Coverage News Television Summit
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/15/tv.jpg?itok=SAYrFUFf
TV viewership up in European market, existing formats adapt to new normal

With shelter-at-place directives in effect, TV consumption has gone up globally. Along with an uptick in the number of viewers, viewing time has also increased during the Covid2019 crisis.

Specials Event Coverage Mipcom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/14/mipcom.jpg?itok=ztmvpgYu
Mipcom Online Plus attracts sizeable Indian presence

Mipcom began its virtual edition of the annual content syndication get together on 12 October. Titled Mipcom Online+, it is based on a high end artificial intelligence driven platform called Grip, developed by a sister tech firm under Relx group, of which organiser Reed Midem is a part.

Specials Event Coverage Mipcom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/auto-desk.jpg?itok=eDxaqPUg
Industry leaders to discuss tips on enhancing virtual shopping experience in new normal

NEW DELHI: It’s no new news that the impact of Covid2019 has been massive on digitisation and virtual properties. With people stuck at home, everything from studies to work, to shopping has moved online and this has given the e-commerce industry a once-in-a-lifetime opportunity to get new consumers...

Specials Event Coverage Occasions
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/07/ficci.jpg?itok=DCBtJjhj
FICCI - Cyril Amarchand Mangaldas releases FICCI Frames ‘Entertainment Law Book 2020’ Report

Federation of Indian Chambers of Commerce and Industry (FICCI) and Cyril Amarchand Mangaldas, today released ‘Entertainment Law Book 2020’ report. The report highlights regulatory developments in the field of TV broadcasting and distribution, music, radio, filmed entertainment, and other segments...

Specials Event Coverage Ficci Frames
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/23/nepa.jpg?itok=RoQ0G9Yv
Research is important while creating content: Nepa India

MUMBAI: Research is a key ingredient before the launch of any product or brand. And creating content is nothing without appropriate research about the audience and their choices, explains Nepa India managing director Esha Nagar while giving a presentation at the fourth edition of The Content Hub...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/19/content.jpg?itok=4mbPkOgp
Spontaneity, gut feeling are fundamentals of my direction: Badhaai Ho director Amit Sharma

MUMBAI: The director is like the manager of a film who brings talent under one roof and extracts it to create good content, said film director and producer Amit Sharma while addressing fellow and budding content creators at the fourth edition of The Content Hub 2020 organised by indiantelevision....

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/16/mrinal.jpg?itok=i2CPPY0K
Supernatural genre gives writers most creative liberty

Writers of the popular TV show Naagin, Mukta Dhond and  Mrinal Jha, explored the scope of the supernatural genre at The Content Hub 2020 organised by indiantelevision.com. Dhond said that the most exciting thing about fantasy is that it gives creative liberty to writers. As they say, anything is...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/16/sameer-nair.jpg?itok=2JzVVlne
Applause Entertainment’s Sameer Nair on digital content creation, self-regulation and creative freedom

Creativity, freedom of expression, self-regulation and content quality are some of the factors that come into play for digital platforms. These topics were addressed in a fireside chat between House of Cheer founder and CEO Raj Nayak and Applause Entertainment CEO Sameer Nair, at Indiantelevision....

Specials Event Coverage Content Hub

Sign up for our Newsletter

subscribe for latest stories

* indicates required