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Mother Dairy begins home delivery with Zomato

MUMBAI: To make life easier for consumers in the post Covid2019 world, Safal, the fruits and vegetables arm of Mother Dairy has partnered with restaurant aggregator and food delivery company Zomato for offering the convenience of home delivery of fresh farm produce to the door steps of consumers in...

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Mother Dairy stirs nostalgia with Zakir Khan during lockdown

MUMBAI: Mother Dairy, the milk and milk products major in India, has associated with the famous writer, presenter, actor, and stand-up comedian Zakir Khan for their ongoing campaign ‘Rishton Ka Swad Badhaaye’.

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Mother Dairy ups marketing spends by 50% for new "Rishton Ka Swad Badhaye" campaign

DELHI: The ongoing economic slowdown is bugging a lot of brands and marketers out there but Mother Dairy is utilising the slight slump in the financial market to expand its footprints within the country. The brand has recently announced its new brand positioning with a fresh “Rishton Ka Swad...

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Best moment marketing trends of 2019

DELHI: Brands have always been serious about their marketing plans. They spend months strategising their campaigns, involve the best of the technicians and talents to aid the creative process, and try to come out with communications that build trust among their target consumers. But the changing...

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Mother Dairy Chillz is too good to share in new TVC

Leading milk and milk products player, Mother Dairy, is all set to launch a new television commercial (TVC) for its Chillz range of ice creams, targeting the peer group – emerging consumers of India.

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