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Ripe opportunity to utilize lockdown for adapting to changing realities

Collectively, we are facing possibly the biggest crisis and turning point in history. This is going to significantly impact the landscape of business, and most importantly the business of communication. Right now, being extra sensitive and showing empathy seems to be key in winning the game of...

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From Fevicol to Dettol, brands play active role in creating awareness on COVID-19

MUMBAI: As confirmed novel coronavirus cases have reached 167 in India, brands across different sectors have started creating social awareness campaigns to educate consumers about the disease. Streaming giant Netflix, Zomato, Hindustan Unilever’s Lifebuoy, Reckitt Benckiser’s Dettol and Amul, among...

MAM Marketing MAM
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Fevicol bags CNBC-TV18’s IBLA brand campaign of the year award

MUMBAI: Fevicol has been conferred with Brand Campaign of the year at the CNBC-TV18’s 15 Indian Business Leader Awards (IBLA), for its new ad campaign celebrating Fevicol’s 60 years milestone.

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Best moment marketing trends of 2019

DELHI: Brands have always been serious about their marketing plans. They spend months strategising their campaigns, involve the best of the technicians and talents to aid the creative process, and try to come out with communications that build trust among their target consumers. But the changing...

Specials Year Enders
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Economic slowdown: Smart marketers will not make cuts in advertising

As India battles, probably, the worst of its economic crisis since independence, a lot of industries are battling to keep their businesses going but it seems like the advertising industry is immune from the ill-effects. The marketing industry and the advertisers are seeing the slowdown as a need to...

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