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MPL ropes in HockeyCurve for creative automation

NEW DELHI: Martech start-up HockeyCurve Technology Labs has won the account of Mobile Premier League (MPL), the fantasy gaming platform with more than 60 million users. During the engagement, HockeyCurve will provide end-to-end dynamic creative implementation to deliver high performance digital...

MAM Marketing MAM
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Oyo’s Gaurav Ajmera joins Pristyn Care as head of business growth

Former global revenue head for Oyo Gaurav Ajmera has joined Gurugram-based healthcare start-up Pristyn Care as head of business growth. He will be responsible for evangelising the organisational roadmap for new products and existing verticals. 

MAM Media and Advertising People
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Urban Company humanises face masks with #WearASmile campaign

NEW DELHI: As we all don masks to lead our daily lives in the new normal, in some ways we've all attained a degree of uniform anonymity. With most of our faces covered up, it's as though our true selves – who we are as a human – are also hidden. In light of this, Urban Company’s has unveiled the #...

MAM Media and Advertising Ad Campaigns
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Travel brands plan to resume advertising on digital media

NEW DELHI- When the curve in many countries has started to flatten, India is still witnessing a spike in the number of novel coronavirus cases. But this hasn’t stopped people from deciding about their next holiday plans. Leading online travel agencies are gearing up to resume spending on...

MAM Marketing MAM
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Hotel industry realigns marketing strategies to manage empty rooms

NEW DELHI: Undoubtedly, the hospitality industry is one of the worst hit due to Covid2019. Though the government has lifted major restrictions in various Unlock phases, there has been no significant improvement in the footfall of customers. Small guest houses are on the verge of closing down....

MAM Marketing Brands

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