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Brands, marketers need to be clear on 'why' they are creating women-centric messaging

While most brands seek to create an impact and positively influence the society, they are, probably, not getting the formula right and just creating an illusion of a culture of tokenism thriving in the industry. Especially when it comes to talking about women issues, most brands miss the target...

MAM Marketing MAM
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Star ReImagine Awards 2019: Netflix wins 'best creative digital', Bisleri bags 'best creative TV'

After a successful first edition, the Star Re-Imagine Awards returned this year in a bigger and better avatar with Bisleri (Best Creative TV) and Netflix (Best Creative Digital) bagging top honours. Showcasing excellence in creativity (Best Creative on TV and Best Creative on Digital), these...

Television TV Channels GECs
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How brands are communicating with Gen Z

The past few years have seen a paramount growth of digital, and communication has taken a new language that is less formal and concise. The use of interactive social media tools like memes, emojis, and GIFs have taken over the language of the brands as well, who are using these to reach out to the...

MAM Marketing Brands
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This Cricketing Finale, Swiggy predicts a record-breaking number of Indians will turn to food delivery, placing their bets on Chicken Biryani

Yet another pulsating cricket season is about to conclude, with the audience all over the country glued to their screens.

MAM Marketing MAM
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IPL 2019: Swiggy continues its creative spell, delivers three witty commercials

Last IPL, Swiggy delivered some of the most memorable commercials (remember the Gulab Jamun uncle?) of the cricketing season.

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