The past few years have seen a paramount growth of digital, and communication has taken a new language that is less formal and concise. The use of interactive social media tools like memes, emojis, and GIFs have taken over the language of the brands as well, who are using these to reach out to the...
Yet another pulsating cricket season is about to conclude, with the audience all over the country glued to their screens.
Last IPL, Swiggy delivered some of the most memorable commercials (remember the Gulab Jamun uncle?) of the cricketing season.
As the cricket frenzy reaches a crescendo this March, Swiggy lives up to its promise of providing unparalleled convenience to its consumers yet again.
MUMBAI: Interactive digital campaigns are creating a wide spectrum of opportunities for brands. This not only drives higher consumer engagement but also ensures a higher brand recall.
