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TAM hires Sr cop to increase security of its TV ratings panel

MUMBAI: TV ratings agency TAM Media has come under fire from time to time with the allegation that its ratings sample audience has been breached and that its ratings are not sacrosanct.

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TAM to survey digital penetration in 4 metros in November

MUMBAI: TAM Media Research, the only television audience measurement service in India, will conduct a survey in November in the four metros to get an estimate of digital penetration after compulsory digitisation gets implemented on 1 November.

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Asci, TAM to monitor misleading ads

MUMBAI: With the government pressing for a new set of guidelines to check misleading ads, Asci, India’s advertising industry watchdog, has swung into action.

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Fusion2012 focuses on emergence of social TV

MUMBAI: The phenomenon of Social TV is surfacing in India as single screens and consumers are turning to multiple platforms.

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TAM Sports launches IPL 3 & 4 assessment book

MUMBAI: TAM Sports, TAM Media Research‘s division that specialises in measuring the sports sponsorship RoI, has done an assessment on IPL 3 and 4 focusing on the dynamics of TV audience and sponsorships.

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