Anita Nayyar


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Covid19's impact on the advertising & marketing world

MUMBAI: The deadly Covid19 has put every country in an alarming situation with the economic impact of the pandemic disease being immediate for certain industries.

MAM Marketing Brands
Are jingles still relevant in advertising?

Chances are high that one might not remember their partner's phone number but have a by-heart recall of every single word of their favourite ad jingle. Music is an integral part of everyone’s life. It invokes both emotions and nostalgia.

MAM Marketing MAM
Sony TV rides on ‘brandwagon’

MUMBAI: Normally, viewership plays an important role for broadcasters because that is what tells them whether viewers liked them or not. But, viewership may not be the sole determining factor in creating a brand perception among people, if the recent announcement of the ‘most desired brands 2020’...

Television TV Channels GECs
Anita Nayyar departs from Havas Group

MUMBAI: After 13 years with the network, Anita Nayyar CEO of Havas Media India and Southeast (SEA) Asia, is moving on from the agency to pursue other interests. Anita who will leave the group at the beginning of May 2020, will transition the India leadership role into Mohit Joshi, Group MD...

MAM Media and Advertising People
The psychology behind the making of TV ads vs digital

In 2016 digital marketing took over television advertisements and since then we have heard industry experts saying that ‘TV isn’t dying!’ So, how have commercials evolved in their journey from TV to OTT? The advertisement industry has experienced some major changes over the years.

MAM Marketing MAM

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