Anita Nayyar
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Despite viewership growth, DD needs to overcome content, advertising challenges

India’s public broadcaster, Prasar Bharati, is one of the largest public broadcasters in the world. It got a big boost with DD Free Dish that enabled it to reach into the interior parts of the country where pay channels didn’t have much headway.

Television TV Channels Viewership
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A blessing in disguise for broadcasters

The Coronavirus pandemic and the consequent decision to suspend shoots from 19-31 March have proved to be a blessing in disguise for broadcasters. With major shut down of malls, theatres, schools, colleges etc., people are restricting themselves within the narrow confines of their homes, spending...

Television TV Channels Viewership
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Covid19's impact on the advertising & marketing world

MUMBAI: The deadly Covid19 has put every country in an alarming situation with the economic impact of the pandemic disease being immediate for certain industries.

MAM Marketing Brands
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Are jingles still relevant in advertising?

Chances are high that one might not remember their partner's phone number but have a by-heart recall of every single word of their favourite ad jingle. Music is an integral part of everyone’s life. It invokes both emotions and nostalgia.

MAM Marketing MAM
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Sony TV rides on ‘brandwagon’

MUMBAI: Normally, viewership plays an important role for broadcasters because that is what tells them whether viewers liked them or not. But, viewership may not be the sole determining factor in creating a brand perception among people, if the recent announcement of the ‘most desired brands 2020’...

Television TV Channels GECs

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