Anita Nayyar

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#Throwback2020: Rejigs in the Indian marketing world

Change is the only constant, and 2020 was a year of change. Big ones.On personal and professional fronts, both. Folkspicked up new skills, explored previously untried things, made self-discoveries.

Specials Year Enders
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News networks' COVID-19 campaigns seek engagement, brand image

It’s been almost a month since lockdown and news channels have launched dozens of campaigns on both television and digital platforms to talk about COVID-19. Though the preliminary objective of these campaigns is to create awareness and educate the audience.

Television TV Channels News Broadcasting
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Brands shift ad spends to digital platforms to tide over COVID-19 crisis

MUMBAI/NEW DELHI: The emergence of COVID-19 has thrown the near-to-mid-term strategies of businesses off-track. Global media ad spending has been hit as well. According to industry experts, the long-term impact will be positive. However, the next quarter is going to be very crucial for the...

MAM Marketing Brands
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Despite viewership growth, DD needs to overcome content, advertising challenges

India’s public broadcaster, Prasar Bharati, is one of the largest public broadcasters in the world. It got a big boost with DD Free Dish that enabled it to reach into the interior parts of the country where pay channels didn’t have much headway.

Television TV Channels Viewership
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A blessing in disguise for broadcasters

The Coronavirus pandemic and the consequent decision to suspend shoots from 19-31 March have proved to be a blessing in disguise for broadcasters. With major shut down of malls, theatres, schools, colleges etc., people are restricting themselves within the narrow confines of their homes, spending...

Television TV Channels Viewership

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