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Tele-Wise Tamil 2019 Highlights

Tele-Wise Tamil 2019 Highlights
Tele-Wise Tamil 2019 Highlights

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BARC data shows upward trend for kids' viewership

Once upon a time, the kids’ genre was the most sidelined of them all but now broadcasters have figured out how to make magic work – localised content. At the ATF Kids Summit 2018, Broadcast Audience Research Council (BARC) COO Romil Ramgarhia threw light on Indian kids and their viewing habits.

Television TV Channels Kids
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BARC shows it cares for children

MUMBAI: BARC India is treading the path of altruism by adopting four public schools and an alumni hub in Mumbai to provide them with better educational facilities and make it fun.

MAM Marketing MAM
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BARC India and DEN Networks join hands for RPD; move to boost TV viewership measurement

TV viewership measurement in India is set to get a boost. In a major development, BARC India has partnered with the cable distribution giant DEN Networks for measuring TV viewership using Return Path Data (RPD) via its digital set-top boxes (STBs).

Television TV Channels Viewership
BARC to host digital measurement roadshows in Delhi, Mumbai & Bengaluru

After setting up a robust TV viewership measurement system, BARC India is gearing for a successful launch of EKAM, its digital viewership measurement venture. In keeping with its policy of transparency and inclusivity, BARC India, is hosting a series of multi-city roadshows for members of the...

Television TV Channels Viewership
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BARC India on role of big data in ad effectiveness: Zee MELT 2016

MUMBAI: BARC India’s Think session on ‘Role of Big Data in Driving Ad Effectiveness’, at the just concluded Zee MELT, delved into the need for Big Data and its use in ad campaigns. The session featured Romil Ramgarhia, Chief Business Officer, BARC India, Bjoern Kroog, Global Head POS Analytics and...

Television TV Channels Viewership

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