Romil Ramgarhia

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BARC India appoints Aaditya Pathak As EVP partnerships & growth, elevates Elbert D’silva to spearhead product leadership & excellence team

In a move to strengthen its product and partnerships portfolio with greater market focus and customer orientation, BARC India has roped in Aaditya Pathak as Executive Vice President-Partnerships & Growth and elevated Elbert D’silva to lead the Product Leadership and Excellence Team.

Television TV Channels Viewership
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BARC data shows upward trend for kids' viewership

Once upon a time, the kids’ genre was the most sidelined of them all but now broadcasters have figured out how to make magic work – localised content. At the ATF Kids Summit 2018, Broadcast Audience Research Council (BARC) COO Romil Ramgarhia threw light on Indian kids and their viewing habits.

Television TV Channels Kids
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BARC shows it cares for children

MUMBAI: BARC India is treading the path of altruism by adopting four public schools and an alumni hub in Mumbai to provide them with better educational facilities and make it fun.

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BARC India and DEN Networks join hands for RPD; move to boost TV viewership measurement

TV viewership measurement in India is set to get a boost. In a major development, BARC India has partnered with the cable distribution giant DEN Networks for measuring TV viewership using Return Path Data (RPD) via its digital set-top boxes (STBs).

Television TV Channels Viewership
BARC to host digital measurement roadshows in Delhi, Mumbai & Bengaluru

After setting up a robust TV viewership measurement system, BARC India is gearing for a successful launch of EKAM, its digital viewership measurement venture. In keeping with its policy of transparency and inclusivity, BARC India, is hosting a series of multi-city roadshows for members of the...

Television TV Channels Viewership

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