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BARC India COO Romil Ramgarhia resigns

NEW DELHI: BARC India COO Romil Ramgarhia has decided to move on from the ratings provider. He joined the organisation in 2014 as a chief business officer and was elevated to COO role about two years back. “Romil Ramgarhia has resigned from the services of BARC India effective 31 July 2020,” shared...

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BARC India introduces YUMI Analytics, an enhanced software application for the industry

MUMBAI:  Television measurement company, Broadcast Audience Research Council (BARC) India, will complete transitioning to its upgraded, versatile and user-friendly software interface, YUMI Analytics, starting 1 July, 2020. The idea was to offer an enhanced experience and more holistic data...

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Maintain social distancing: BARC India COO Romil Ramgarhia

While expressing his gratitude towards Covid-19 warriors, BARC India COO Romil Ramgarhia requests people to maintain social distancing. It is essential that we follow this social distancing very religiously at this time. We can only survive only because of the tireless work of doctors, nurses,...

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Urban female viewership slows down on Hindi GEC, rises for sports and news: BARC

MUMBAI: Women viewership is always seen dominating the Hindi GEC space and the total TV viewership of female continues to remain at 49 per cent. However, in the urban market of Hindi GEC, women viewership has declined by 4 per cent in 2019 compared to 2018 but interestingly sports and news genres...

Television TV Channels Viewership
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VBS 2019 to focus on post NTO environment, relevance of cable and rise of internet

The year 2019 has fundamentally changed Indian TV broadcast industry. The long-awaited New Tariff Order (NTO) was finally greenlit in February, forcing broadcast networks, DTH players and cable operators to move to a new tariff regime.

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