Anil Wanvari

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Audiences realise that they need to pay for quality news: Alistair McEwan

2020 has been an interesting year for news organisations, their journey marked by various peaks and troughs. It was no different for the global news outlet BBC, too. From gaining the highest spike in audience numbers on both TV and digital format to struggling with lower ad revenues, the firm...

Television TV Channels News Broadcasting
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Marketers want news channel viewership data to be more frequent

The Broadcast Audience Research Council (BARC) and the representatives of the news genre have often been at loggerheads; the latter having several complaints regarding how the measurements work.

Television TV Channels News Broadcasting
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Do we need 24-hour news channels?

The news television industry has been getting a lot of negative publicity these days, the prime reason being the inflammatory content they are airing. Not just viewers, but several advertisers and marketers have also highlighted their discontent with the journalism these channels are doing and some...

Television TV Channels News Broadcasting
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'3 out of 10 brands are saying no to advertising on news channels'

News channels have always been a big part of the media mix for any advertiser; they enjoy a sizeable share of eyeballs and have been known as a brand-safe space to be present on.

Television TV Channels News Broadcasting
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22nd DigiCon6 Asia awards: India’s Neeraja Raj bags Asia silver

At the 22nd DigiCon6 Asia Awards, which recognises and rewards talented creators throughout the region, India’s Neeraja Raj bagged Asia silver for her submission - Meow or Never - in the category of best animated technique.

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