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Marketers want news channel viewership data to be more frequent

The Broadcast Audience Research Council (BARC) and the representatives of the news genre have often been at loggerheads; the latter having several complaints regarding how the measurements work.

Television TV Channels News Broadcasting
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Do we need 24-hour news channels?

The news television industry has been getting a lot of negative publicity these days, the prime reason being the inflammatory content they are airing. Not just viewers, but several advertisers and marketers have also highlighted their discontent with the journalism these channels are doing and some...

Television TV Channels News Broadcasting
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'3 out of 10 brands are saying no to advertising on news channels'

News channels have always been a big part of the media mix for any advertiser; they enjoy a sizeable share of eyeballs and have been known as a brand-safe space to be present on.

Television TV Channels News Broadcasting
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22nd DigiCon6 Asia awards: India’s Neeraja Raj bags Asia silver

At the 22nd DigiCon6 Asia Awards, which recognises and rewards talented creators throughout the region, India’s Neeraja Raj bagged Asia silver for her submission - Meow or Never - in the category of best animated technique.

iWorld Over The Top Services
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Indiantelevision.com strives to decode brand safety in association with BBC World News

Brand safety has emerged as a serious concern for the advertising industry, especially in the past few months, with content on television and web getting more controversial. From racist, misogynist, to inflammatory communal content, various publishers and broadcasters are facing flak from viewers...

Television TV Channels News Broadcasting

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