Siju Prabhakaran

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IPL lovers can watch Tamil Cinema in a brand new format on ‘Thirai Premier League’

MUMBAI: Ever since its inception, Zee Thirai has aimed to transform movie viewing experience for Tamil cinema lovers and has set a benchmark with a robust library and exceptional segments.  With the cricket season kickstarting in India, Zee Thirai is all set to entertain its ardent viewers by...

Television TV Channels Regional
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Zee Thirai completes one year since debut

MUMBAI: Zee Thirai was launched in January 2020 by Zee Entertainment Enterprises Ltd (ZeeL) with a view to entertain the Tamil audiences passionate about cinema – a motto that is well reflected in their brand proposition, Rathathil Kalandhadu Cinema. The channel recently marked the completion of a...

Television TV Channels Regional
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Zee Tamil to present new show Thirumathi Hitler

MUMBAI: Tamil general entertainment channel – Zee Tamil is known for its unique show concepts and distinct storylines that Tamil audiences have cherished and loved over the last decade. The channel is set to enthrall the viewers like never before by bringing Tamil Nadu’s youngest mother-in-law –...

Television TV Channels Regional
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Zee goes into overdrive down south as festive season approaches

Down south, leading Indian TV network, Zee Entertainment Enterprises Ltd (Zeel) is penning a new script in its run up to the festive season. When the Indian government announced the lockdown, it slammed the doors tight on the inflow of revenues for the whole economy – with the exception of a few...

Television TV Channels GECs
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Brands need to motivate consumers to buy during Onam

MUMBAI: As Kerala preps itself for Onam celebrations, brands are trying to recoup some of the profits that had been forsaken because of pandemic. 

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