Anup Chandrasekharan
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Tamil TV faces the challenge of attracting younger audiences

TV viewership is growing in the regional market and TV broadcasters do not fear the OTT threat. Instead, regional players are looking at attracting younger audiences to television. Tele-Wise Tamil 2019, which was organised by Indiatelevision.com on 6 August 2019, gave the industry a platform to...

Television TV Channels Regional
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Tele-Wise Tamil's inaugural edition advocates greater involvement of national advertisers in regional markets

Indiantelevision.com hosted the inaugural edition of Tele-Wise Tamil, yesterday in Chennai, with the aim of propelling the power of television in one of India’s biggest regional markets. The event offered a platform to stakeholders in the state’s TV industry to understand, analyse, and find...

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Viacom18 rolls up its sleeves for Tamil market share

The country’s youngest full-play media organisation Viacom18 announced the launch of its latest regional entertainment channel – Colors Tamil. Scheduled to go on air on 19 February, 2018, the channel will be the national media conglomerate’s first foray into the Tamil market. Viacom18 already...

Television TV Channels Regional

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