Television

Television ad volumes see uptick during past two weeks

Brand variants noticed a 14 per cent increase as compared to the last week

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NEW DELHI: After a momentary dip in week 18, the past two weeks saw a rise in ad volumes on television, reveals the ninth edition of BARC-Nielsen ‘Crisis Consumption on TV and smartphones’ report, launched Friday. However, they still remained 23 per cent lower than pre-Covid period and 35 per cent lesser than the peak performance of week 12. 

The advertiser count on television also showed an uptick of three per cent in week 20, while the brand variants noticed a 14 per cent increase as compared to the last week. The total advertiser count on TV became 1370, and brand/variants were 2106 in number. A few examples of new advertisers in week 20 include Vivo, Cadbury, Kia Motors, Faasos, Bajaj, Sharp India, Hoichoi, and Apple. A few examples of new brands in week 20 include Vivo V19, Kia Seltos, Cadbury’s 5 Star, Nivea Soft, Apple iPhoneSE.

Also, inventory levels of categories present during summer also raised in the last two weeks, with soft drinks and air coolers raising their inventories the most. 

If we look genre-wise, impressive growth has been witnessed in the news section over the past two weeks, with FCT growing from 70.7 lakh in week 18 to 79.6 lakh in week 20. GEC volumes have flattened from week 14 onwards; however, there has been a growth in the past two weeks. 

However, both the music and movies channels have been enjoying an uptick in the last two weeks. 


 

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