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Amazon, Wipro enter top 5 in BARC advertiser data week 34

It was an interesting week 34. A lot of positions changed, newer brands in the top list and some that topped last week, were out from the eminent list. The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 18 August to 24...

Television TV Channels Viewership
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Trivago enters top 5 brands; HUL top advertiser again in BARC week 33

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 11 August to 17 August 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
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This festive season Cadbury Celebrations sweetens the Brother-Sister bond with its new campaign and premium pack

Mondelez India, the creators of the Chocolate Gifting market in India have recently rolled out a new campaign for Raksha Bandhan, in line with Cadbury Dairy Milk’s new positioning of ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’.

MAM Marketing Brands
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Why does Dairy Milk continue to remain India's favourite chocolate?

Go to any store in India and ask the person to hand you a Cadbury. You are for sure to get a bar of Dairy Milk, wrapped in purple cover, in your hand. Such has been the company’s branding that chocolate has become synonymous with Cadbury, although it is a brand with many candies.

MAM Marketing Brands
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Mondelez International elevates Luca Zaramella as EVP CFO

Mondelez International has elevated Luca Zaramella, appointing him as EVP chief finance officer.

MAM Media and Advertising People

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