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Dhoni & Ranveer Singh most recalled celebs in IPL 2021 ads: Report

MUMBAI: That Bollywood & Cricket reign supreme over Indians’ hearts and minds has never been doubted - in fact it’s a tie between both! In the annual IPL ad recall research of the Indian Institute of Human Brands (IIHB) conducted ten days after the start of the League this year both- Captain...

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After Rs 3,000 crore ad revenue haul, Star India eyes bigger pot in IPL 14

KOLKATA: 2020 was a tough year for broadcasters as major live sports events were cancelled. Cricket fever resumed in India with the Indian Premier League (IPL) returning in September after a six month hiatus, which helped rights-holder Star India garner Rs 3,000 crore in advertising revenues,...

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Brand IPL value takes its first tumble in six years: Report

MUMBAI: So the pandemic did leave its mark – rather a financial dent – on Brand IPL, similar to that on other businesses and the overall economy. The value of the IPL ecosystem has fallen by 3.6 per cent to Rs 45,800 crore post-2020 season, according to a brand valuation report by Duff & Phelps...

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Indians are spending more time on smartphones since lockdown: Vivo report

Mobile manufacturer Vivo has shared the findings of the second edition of ‘Smartphones and their impact on human relationships 2020’, a study that showcases the impact of mobile devices on consumers in this year of social distancing.

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Brands take digital route for Diwali ad campaigns

NEW DELHI- Diwali – the biggest festival that’s celebrated across India. At this time, celebrations are in full swing with everyone decorating their homes, exchanging gifts, indulging in delicacies and sweets, and spreading love and happiness.

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