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MUMBAI: In or out? Well first came the announcement that Chinese mobile company Vivo was in as the sponsor of the IPL T20 tournament, which would be held in the UAE from September to November this year. Now comes the news that it is out. Vivo today announced that it would back out of the title...
NEW DELHI: Talk about brand image and India’s favourite sporting tournament, Indian Premier League (IPL), has found itself in a tough spot after the news of it retaining Chinese mobile brand Vivo as its title sponsor came out last evening. Soon after, #BoycottIPL started trending across social...
MUMBAI: Bajaj Finance Limited, the lending arm of Bajaj Finserv, has partnered with Vivo to launch its #EMINetworkPowerplay encouraging participants to play an online trivia game and win Vivo smartphone and other exciting prizes daily. The campaign, based on the theme of cricket, aims to keep the...
After a momentary dip in week 18, the past two weeks saw a rise in ad volumes on television, reveals the ninth edition of BARC-Nielsen ‘Crisis Consumption on TV and smartphones’ report, launched Friday.
The Wuhan-originating coronavirus is leaving its impact on industry confabs in Europe and Asia. The Mobile World Congress which was scheduled to be held from 24-27 February in Barcelona was cancelled yesterday, following the pullout by a large number of partner companies, with concerns over the...
