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Brand IPL value takes its first tumble in six years: Report

MUMBAI: So the pandemic did leave its mark – rather a financial dent – on Brand IPL, similar to that on other businesses and the overall economy. The value of the IPL ecosystem has fallen by 3.6 per cent to Rs 45,800 crore post-2020 season, according to a brand valuation report by Duff & Phelps...

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Indians are spending more time on smartphones since lockdown: Vivo report

Mobile manufacturer Vivo has shared the findings of the second edition of ‘Smartphones and their impact on human relationships 2020’, a study that showcases the impact of mobile devices on consumers in this year of social distancing.

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Brands take digital route for Diwali ad campaigns

NEW DELHI- Diwali – the biggest festival that’s celebrated across India. At this time, celebrations are in full swing with everyone decorating their homes, exchanging gifts, indulging in delicacies and sweets, and spreading love and happiness.

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Home Credit India launches Diwali campaign

Home Credit India, a local arm of the international consumer finance provider with operations spanning over Europe and Asia and committed to driving financial inclusion in India, today launched its Diwali campaign #ApneStyleKaTyohaar to celebrate this year’s festivities in one’s own style.

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Vivo teams up with Mirzapur2

NEW DELHI: Mirzapur season 2 is all set to stream on Amazon Prime Video and viewers are eager to binge-watch the show after the previous season closed on a cliffhanger. To leverage the series’ immense popularity and connect with Indian audiences, smartphone maker Vivo is tying up with Mirzapur....

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