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Television ad volumes see uptick during past two weeks

After a momentary dip in week 18, the past two weeks saw a rise in ad volumes on television, reveals the ninth edition of BARC-Nielsen ‘Crisis Consumption on TV and smartphones’ report, launched Friday.

Television TV Channels Viewership
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TV FCT continues to dip in week 18: BARC-Nielsen

NEW DELHI: The dip in overall FCTs continued in week 18 as well, reveals the fresh batch of BARC-Nielsen data on media behavior during the COVID19 lockdown. As compared to week 17, a dip of 9 per cent was witnessed in overall FCTs, taking the number from 205 lakhs to 187 lakh.  Ad volumes while...

Television TV Channels Viewership
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Is television viewership petering out as India adjusts to lockdown?

Television consumption in India seems to be petering out, according to Broadcast Audience Research Council of India (BARC)-Nielsen Reports. Of course, even in the sixth week and the second extension of the national lockdown to lockdown 3.0, television consumption is 29 per cent higher than during...

Television TV Channels Viewership
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Film-based programmes up in South: BARC-Nielsen report

MUMBAI: Film-based programmes increased in the South, according to BARC-Nielsen data for 17 week. In the South, repeat telecasts of comedy programmes saw a high SOD and SOV growth as compared to other sub-categories. Whereas in HSM and South a deep dive into sub-categories for serials indicates...

Television TV Channels Viewership
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FCT for most genres stable in Week 16: BARC-Nielsen

NEW DELHI: As per the sixth edition of BARC-Nielsen data, which shares insight into the media habits during the COVID2019 period, brands that advertised heavily during summers have seen a drop in FCTs as compared to the weeks 14-16 of 2019. However, most of the categories sustained FCT levels in...

Television TV Channels Viewership

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