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Hoichoi’s Vishnu Mohta on lockdown subscriber metrics, pre-production plans and team collaboration

The OTT industry has been able to evade a large chunk of the impact of the COVID-19 pandemic with users thronging to streaming services for entertainment during lockdown. SVF-backed Bengali OTT service Hoichoi is also witnessing the sudden growth of paid subscribers, new users and engagement at a 4...

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hoichoi launches live TV with FTA channels

MUMBAI: hoichoi has another innovation up its sleeve – it’s incorporating a Live TV section on the hoichoi App and website.

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Hoichoi taking measures to reduce internet consumption overload

MUMBAI: In the wake of COVID-19 security measures, where the government is advising the population to stay home, work from home and follow social distancing, internet consumption has risen to such an extent that the COAI (Cellular Operators Association of India) has requested prominent streaming...

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hoichoi enthralls Bengalis with digital premieres

MUMBAI: hoichoi,  the popular OTT for Bengalis worldwide, is bringing multiple digital premieres of new Bengali blockbusters at a time when social distancing and work-from-home are the only choices amid the coronavirus pandemic.  The OTT platform has already seen an increase in traffic by 4x rate...

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OTT India 2019 – key trends and crystal ball gazing for 2020

While  creating this write up on something that’s as wide and far as India OTT we decided to be as objective as possible and use data to establish and talk about some key trends that we see both unique as well as interesting on how the sector is evolving. App Annie is a third-party app analytics...

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