Report on Hindi News Viewership

October records highest TV ad-volume in 2021

The growth was led by festivities and multiple sports events

Mumbai: Riding high on the festivals and sports events, the total ad volume on Television was recorded to be the highest in October, according to the data released by Broadcast Audience Research Council (Barc), here on Tuesday.

The total ad volumes for the month of October 2021 stood at 178 mn seconds, the highest for the year. According to the data, the volume is 11 per cent higher than that of October 2020 and 23 per cent higher than October 2019. The total number of advertisers stood at 2851 and brands were 4,624 for October 2021, out of which 22 per cent were new advertisers.

“Television advertising continues to grow peaking at 178 million seconds in Oct 2021, the highest for the same period over the last three years. Backed by festivities and sporting events, these numbers have reinstated a strong positive sentiment amongst marketers,” said Barc India head-client partnerships and revenue function Aaditya Pathak. “New advertisers and brands continue to ride this growth wave and place their trust in the medium given its reach. Ad volumes for the Dussehra week grew by 13 per cent over the previous four weeks and by 25 per cent over 2019. The number of new advertisers and brands was also the highest for this period.”

FMCG leads the charts

While ad volumes for FMCG dominated the charts, e-commerce and BFSI sectors have recorded a record growth of 97 per cent and 98 per cent respectively, against October 2019, which is highest amongst other sectors.

Ad Volumes for the Auto sector also showed a positive curve with a growth of three per cent over 2019. The Retail sector grew by 127 per cent, Durables by 297 per cent and Personal Accessories by 157 per cent, over the start of the year, January 2021.  As a positive sentiment in the construction sector, ad volumes for the ‘Building Equipment’ category posted a 23 per cent growth in Oct 2021 over Oct 2019.

As per the data, Dussehra Week 2021 witnessed 13 per cent growth in Ad Volumes over the previous four weeks and 25 per cent over 2019. The number of Advertisers and Brands during the Dussehra week 2021, is the highest as compared to previous years; 18 per cent more than the previous four weeks.

Bhojpuri language dominates

Ad volumes for Bhojpuri language during the festive period were at an all-time high in 2021, recording a growth of 111 per cent compared to the same period in Oct 2019. Apart from Bhojpuri, Punjabi ad volumes has also recorded a 52 per cent growth over Oct 2019, while the growth percentage for Telugu and Marathi languages was 33 per cent and 35 per cent respectively.

Latest Reads
India Today Group announces launch of new website for Rajasthan Tak

India Today Group’s digital-first group of channels, Tak, has expanded its online presence with a newly launched website,, strengthening its hold as a leading digital player in the regional-news market. This will be the group’s sixth native product after,...

Television TV Channels News Broadcasting
B4U set to expand its movies offering with ‘Dhamaka’

Mumbai: India’s pioneer broadcaster with a global footprint across 100 countries, B4U, is all set to launch their fifth channel and third Hindi movie offering, called Dhamaka Movies.

Television TV Channels Music and Youth
Zee Cinema announces the world television premiere of ‘Karthikeya 2’

Mumbai: Karthikeya 2, a mystical adventure based on the mythical aura of Shri Krishna, has been announced by Zee Cinema. The film stars the uber-talented Nikhil Siddharth as Karthikeya, along with celebrated actor Anupam Kher, who brings gravitas to the film. Karthikeya 2 is all set for its world...

Television TV Channels Viewership
CNBC-TV18 launches initiative ‘Future. Female. Forward - The Women's Collective’

Mumbai: To bridge the gender parity gap in the workforce, CNBC-TV18 has officially launched its one-of-a-kind mega initiative "Future. Female. Forward: The Women’s Collective" at The St. Regis Mumbai.

Television TV Channels News Broadcasting
Delhi HC grants a stay on the use of Amitabh Bachchan's name, image, voice without consent

Mumbai: The Delhi High Court's justice Navin Chawla issued an order on Friday prohibiting the use of Amitabh Bachchan's name, image, voice, or any of his characteristics without his consent. The order is a landmark verdict, the first of its kind in India, and it is directed not only at the...

Television TV Channels People
Moses Chinappa & Amar Dixit announce two new media ventures 'Kingdom' and 'Atlas'

Mumbai: On Friday, media veterans Moses Chinappa and Amar Dixit, with the goal of becoming a leading organisation in advancing businesses using channelized media, announced their collaboration to launch two new media ventures,"Kingdom Media Network Pvt. Ltd." and "Atlas Media Network Pvt. Ltd." In...

Television TV Channels News Broadcasting
Colors ‘Bigg Boss 16’ hits the no.1 spot in the non-fiction category

Mumbai: Colors’ Bigg Boss 16, hosted by actor Salman Khan, has bagged the No. 1 spot in the non-fiction category. The season has reached over 127 million viewers with over 36 billion viewing minutes on Colors and 600 million views on Voot after six weeks of nonstop drama and unrivalled...

Television TV Channels GECs
Colors Tamil to premiere ‘Coffee’ on 27 November

Mumbai: Colors Tamil is all set for the television premiere of Coffee. The film will be aired on 27 November at 2 p.m. The storyline covers a sister's search for her lost brother amid corruption and human trafficking while chronicling the life of a young woman. The film, directed by Sai Krishna,...

Television TV Channels GECs
Shemaroo Umang brings new show ‘Raazz Mahal’

Mumbai: Shemaroo Umang is prepared to enter the fantasy drama genre with their upcoming prime time show Raazz Mahal after receiving a tremendous response to their debut original, Kismat Ki Lakiro Se. Every Monday to Saturday at 8.30 p.m. on Shemaroo Umang, the show is ready to enthral audiences....

Television TV Channels GECs