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One day to go: Are marketers excited to cash in on the IPL 2021 craze?

KOLKATA: As the country slowly descends into the second wave of the pandemic, a sudden sense of bleakness is on the rise among the populace. More and more people are trying to stay at home because of partial lockdowns, night curfews. Against this gloomy backdrop, the Indian Premier League (IPL 2021...

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M&E sector witnessed 24% degrowth in 2020: FICCI & EY report

KOLKATA: Following a pandemic hit year, the Indian media and entertainment (M&E) sector declined by 24 per cent to Rs 1.38 trillion in 2020, compared to Rs 1.82 trillion in 2019. However, the allied sector is already seeing recovery with improvement in revenues for most segments in the last...

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As podcasts take off in India, how can the medium win more consumers & brands?

KOLKATA: There are stories to listen to, lessons to learn, advice to follow – podcasts have all sorts of content in store. The plethora of genres, the intrusive experience are among many reasons that have made the audio format fairly popular all across the world, especially with millennials. Though...

iWorld Over The Top Services
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Wonder Women 100: Mindset needs to change first for more inclusion, diversity

Women are increasingly coming out and taking up more challenging roles against all odds. The media, entertainment and advertising industry is no exception. Despite the great strides made over recent years, there are still issues like fewer women leaders in upper management positions and salary gaps...

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TV steps out again with out of home advertising

MUMBAI: Ad and marketing budgets were already shifting from TV to digital but the pandemic has further accelerated the process. Broadcasters were mindful about allocating their money towards TV promotions; as revenue inflow slowed mid-2020, TV channels refrained from making a splash on out of home...

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