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Are jingles still relevant in advertising?

Chances are high that one might not remember their partner's phone number but have a by-heart recall of every single word of their favourite ad jingle. Music is an integral part of everyone’s life. It invokes both emotions and nostalgia.

MAM Marketing MAM
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Sports, IPL and the game of advertising

Follow social conversations and you will be led to believe that it is politicians, Bollywood stars, movies, Indian fictional television shows and characters that create the most buzz online and offline. Clearly, fans are in abundance, and many go as far as to imitate their heroes and heroines on...

Television TV Channels Sports
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The art of advertising - Things you can learn from 'Bull' TV series

Pictures have always been worth a 1000 words. Thus in an era where words are limited to the number of characters, content limitations and complexity in translation; advertising has become a powerful tool in establishing connect with the consumer. The ultimate goal of advertising is either promotion...

MAM Media and Advertising People
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The psychology behind the making of TV ads vs digital

In 2016 digital marketing took over television advertisements and since then we have heard industry experts saying that ‘TV isn’t dying!’ So, how have commercials evolved in their journey from TV to OTT? The advertisement industry has experienced some major changes over the years.

MAM Marketing MAM
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Feature-based advertising won’t work with tier 2, 3 consumers: itel mobile’s Goldee Patnaik

Working towards democratising technology in India with its range of sub-5k smartphones with all the latest technology led to itel being named as the number 1 smartphone brand in the less than Rs 5K price segment for offline channels in the Counterpoint Research report for Q3 2019.

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