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Martin Sorrell eyes India’s untapped digital potential with S4 Capital launch

Advertising giant Martin Sorrell, who was made to leave WPP last year and later announced his next new venture S4 Capital, has made a new revelation. The company’s India operation is soon to be launched having found the country head.

MAM Media and Advertising Digital Agencies
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Facebook fuelling growth story via 'Stories'

Facebook CEO Mark Zuckerberg's vision of Stories as the future of the social media giant is gradually becoming a reality. While investors kept an eye on the advertising revenue coming from Stories, the company definitely did not disappoint. More importantly, Stories is growing quickly not only on...

iWorld Social Media
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Cheetah Mobile Responds to Kochava’s Misleading Statements on Advertising

Cheetah Mobile Inc. (NYSE: CMCM) ("Cheetah Mobile" or the "Company"), a leading mobile internet company with global market coverage, today announced plans to take legal action against mobile app attribution and analytics company Kochava.

MAM Marketing MAM
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Impact of assembly elections on TV ad spends

MUMBAI: “Bad officials are appointed by good citizens who do not vote.”  We’ve all heard that every citizen must cast their vote because it’s the very essence of a country’s democracy and also their right. However, a lot of people choose to turn a blind’s eye. This could either be due to lack of...

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