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Brands pay homage to nation’s martyrs on Kargil Vijay Diwas

As the nation remembered the sacrifices made by the soldiers in the 1999 Kargil War, brands also came up with stirring tributes to mark the Kargil Vijay Diwas on 26 July. The historic day marks the end of the war with neighbouring Pakistan, and the success of ‘Operation Vijay’, which was launched...

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Global cost of TV advertising up by 5%: Zenith

The overall global advertising expenditure is set to grow 11.2 per cent in 2021, according to Zenith’s latest mid-year Advertising Expenditure Forecasts report, released on Monday. This rise will mainly be driven by the exceptional demand for performance-led ecommerce advertising on online video,...

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Rediffusion appoints Suraj Nagappa as digital lead for south

New Delhi: Rediffusion SmartMedia has appointed Suraj Nagappa as the senior vice president. He will now take over as the agency’s digital lead in the south. Nagappa will be based out of Bangalore, and will also oversee the Chennai market, the agency said on Monday.

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Madison Media acquires Kolkata-based agency Crow's Nest

Mumbai: Madison Media has acquired Kolkata-based full service digital agency, Crow’s Nest. Crow’s Nest, a unit of Bengal Internet Marketing Pvt Ltd was founded 14 years ago by Samrat Mukherjee, who carries over two decades of experience in advertising. Under the arrangement, the agency will fully...

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BYJU'S latest ad is a tribute to all parents

Mumbai: Ed-tech start-up BYJU’S has rolled out a new digital campaign honouring the sacrifices made by parents to build a successful professional career for their children. The new campaign - #HonorTheSacrifices went live on the brand’s social media handles on the occasion of Parents’ Day on 25...

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