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ICICI Lombard urges customers to track their calories in new campaign

New Delhi: 2021 saw a sea shift of people changing their lifestyles and adopting healthy life choices due to the ongoing pandemic. This gave birth to a new cohort of consumers who are proactive in staying healthy through wellness-oriented products and apps. It is this spirit of a healthy lifestyle...

MAM Media and Advertising Ad Campaigns
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Sunil Kataria re-elected as chairman of Indian Society of Advertisers

Mumbai: The newly elected executive council of the Indian Society of Advertisers (ISA) has re-elected Godrej Consumer Products Ltd (GCPL), CEO- India, and SAARC Sunil Kataria as chairman of the body. He was re-elected for the sixth consecutive term. “Kataria has led the Society over the past five...

MAM Marketing MAM
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Havas Creative Group India names Debpriyo Bhattacherjee as EVP & Planning head-north

Mumbai: Havas Creative Group India has appointed Debopriyo (Debo) Bhattacherjee as EVP & planning Head – North effective immediately.

MAM Media and Advertising People
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HUL leads advertiser’s tally in week 37: Barc

Mumbai: FMCG major Hindustan Lever Ltd (HUL) led the top-ten advertisers list in Barc week 37 (11 – 17 September) with total ad volumes of 4718.72. Reckitt Benckiser (India) Ltd was a close second at 4028.89 (‘000s). Cadbury India stood third at 944.54. Brooke Bond Lipton India, ITC Ltd, Godrej...

MAM Marketing MAM
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GUEST COLUMN: Digital marketing strategies to prepare for the festive season

Mumbai: If a year is like a film, then the festive season is the climax scene of the year! Consumers are all set to fill their online shopping carts with amazing offers this festive season. According to the consumer synopsis, the year 2021 will record a large number of traction from the non-metro...

MAM Marketing MAM

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