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Facebook fuelling growth story via 'Stories'

Facebook CEO Mark Zuckerberg's vision of Stories as the future of the social media giant is gradually becoming a reality. While investors kept an eye on the advertising revenue coming from Stories, the company definitely did not disappoint. More importantly, Stories is growing quickly not only on...

iWorld Social Media
Cheetah Mobile Responds to Kochava’s Misleading Statements on Advertising

Cheetah Mobile Inc. (NYSE: CMCM) ("Cheetah Mobile" or the "Company"), a leading mobile internet company with global market coverage, today announced plans to take legal action against mobile app attribution and analytics company Kochava.

MAM Marketing MAM
Impact of assembly elections on TV ad spends

MUMBAI: “Bad officials are appointed by good citizens who do not vote.”  We’ve all heard that every citizen must cast their vote because it’s the very essence of a country’s democracy and also their right. However, a lot of people choose to turn a blind’s eye. This could either be due to lack of...

MAM Marketing Brands
ZEEL launches media buying & selling online platform for small retail advertisers

Media & Entertainment powerhouse Zee Entertainment Enterprises Ltd (ZEEL), has launched, a first of its kind online platform to democratise advertising on television by going direct to small retail advertisers.

MAM Marketing Brands

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