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India loves advertising more than any other country: Piyush Pandey

NEW DELHI: The past few years have generated a heated discussion on the role of creativity v/s the role of technology in advertising and marketing. With machines dominating almost every aspect of the functioning of an agency, there have been debates on understanding the role of human touch and...

MAM Media and Advertising People
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Missing brands must restart marketing to catch rising demand across categories

NEW DELHI: After a lull of more than two months, businesses in India are slowly getting back on track as lockdown restrictions ease. There is a positive sentiment among most brands and agencies that things will only get better from here on and there seems to be a plethora of opportunities waiting.

MAM Marketing MAM
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New language of advertising, more collaboration within brands on rise post-Covid2019

MUMBAI: Wunderman Thompson Intelligence has pinpointed the trends and behaviours that define the new world, as business and consumers respond to the Covid2019 pandemic. Wunderman Thompson’s new report, ‘The Future 100 2.0.20,’ is a follow-up to its ‘The Future 100’ report released in January and...

MAM Marketing MAM
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When pandemic strikes, trust keeps brands, agencies going

Trust plays an important factor when you can’t see the other person, and now the whole world is running on trust, as the whole world remains engulfed by the Covid-19 pandemic. Never has trust between advertisers and agencies been more apparent than now.

MAM Marketing MAM
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Covid19's impact on the advertising & marketing world

MUMBAI: The deadly Covid19 has put every country in an alarming situation with the economic impact of the pandemic disease being immediate for certain industries.

MAM Marketing Brands

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