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Acko launches new print campaign for its paperless service

Mumbai: Acko, a new-age insurance company has released a print campaign with Ogilvy India to communicate the advantage of using its paperless services over traditional insurance providers, to the digitally-savvy youth. Insurance companies in India are known for the truckloads of paperwork they make...

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Discovery Inc invests in advanced TV ad company OpenAP

Discovery Inc has joined FOX, NBCUniversal, and ViacomCBS to buy a minority stake in OpenAP, the advanced advertising company which is working on a goal to “bring simplicity and scale to audience-based campaigns in television. The decision comes as media companies worldwide look for improved ways...

Television TV Channels Viewership
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‘Sochna Kya Hai?’ Axis Mutual Fund asks in new ELSS campaign

Mumbai: Every year, tax season is a time when discussions around how, where, and when to save taxes gain momentum. These conversations often tend to be anxious, given that a significant majority doesn’t plan their tax-saving strategies well in advance. “Tax ka kya socha hai?” is a question that...

MAM Media and Advertising Ad Campaigns
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7Up brings festive cheer to Tamil Nadu, launches limited edition packs ahead of Pongal

Mumbai: Marking the celebrations for the auspicious harvest festival of Pongal in Tamil Nadu, 7Up has unveiled its all-new limited-edition festive packs featuring the quirky, curly-haired mascot Fido Dido.

MAM Media and Advertising Ad Campaigns
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Akshay Kumar dons Superhero avatar in Policybazaar's new campaign

Mumbai: Policybazaar, insurance aggregator and leading fintech platform has roped in actor Akshay Kumar as its new superhero –‘Mr Policybazaar’ for its latest ad campaign. Claim settlement is considered a moment of truth and often, the process becomes a pain point for policyholders during a time of...

MAM Media and Advertising Ad Campaigns

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