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Facebook fuelling growth story via 'Stories'

Facebook CEO Mark Zuckerberg's vision of Stories as the future of the social media giant is gradually becoming a reality. While investors kept an eye on the advertising revenue coming from Stories, the company definitely did not disappoint. More importantly, Stories is growing quickly not only on...

iWorld Social Media
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Cheetah Mobile Responds to Kochava’s Misleading Statements on Advertising

Cheetah Mobile Inc. (NYSE: CMCM) ("Cheetah Mobile" or the "Company"), a leading mobile internet company with global market coverage, today announced plans to take legal action against mobile app attribution and analytics company Kochava.

MAM Marketing MAM
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Impact of assembly elections on TV ad spends

MUMBAI: “Bad officials are appointed by good citizens who do not vote.”  We’ve all heard that every citizen must cast their vote because it’s the very essence of a country’s democracy and also their right. However, a lot of people choose to turn a blind’s eye. This could either be due to lack of...

MAM Marketing Brands
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ZEEL launches media buying & selling online platform for small retail advertisers

Media & Entertainment powerhouse Zee Entertainment Enterprises Ltd (ZEEL), has launched zeemitra.com, a first of its kind online platform to democratise advertising on television by going direct to small retail advertisers.

MAM Marketing Brands

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