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MPL strikes three-year sponsorship deal with Kolkata Knight Riders

KOLKATA: With the fourteenth edition of the Indian Premier League (IPL) just nine days away, brands are scrambling to hammer out partnerships with teams in order to maximise their visibility and reach during this super popular cricket extravaganza. The latest to join the bandwagon is the esports...

Television TV Channels Sports
After Rs 3,000 crore ad revenue haul, Star India eyes bigger pot in IPL 14

KOLKATA: 2020 was a tough year for broadcasters as major live sports events were cancelled. Cricket fever resumed in India with the Indian Premier League (IPL) returning in September after a six month hiatus, which helped rights-holder Star India garner Rs 3,000 crore in advertising revenues,...

Television TV Channels Sports
Discovery launches enhanced marketing solutions offer across international markets

KOLKATA: Discovery is unveiling an enhanced marketing solutions offer for brand partners across its international markets that truly unites the company’s sports offering with its real life entertainment portfolio into a single proposition. The move builds on the global launch of Discovery’s...

MAM Marketing MAM
KabaddiAdda enters livestream partnership with K7 Tournament

KOLKATA: KabaddiAdda will be live-streaming all the matches from ‘K7’, India’s premier professional junior kabaddi tournament. The entire tournament will span across multiple cities in India with the first leg of the qualifiers kicking off in Haryana under the aegis of Amateur Kabaddi Association...

Television TV Channels Sports
New GEC shows rollout to boost advertisers’ sentiments?

Although Bigg Boss 14 couldn't garner the expected TRPs, it has been in the news ever since its launch. The controversial reality show concluded on 21 February after three months of regaling viewers with high drama and antics.

Television TV Channels GECs

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