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October records highest TV ad-volume in 2021

Riding high on the festivals and sports events, the total ad volume on Television was recorded to be the highest in October, according to the data released by Broadcast Audience Research Council (Barc), here on Tuesday.

Television TV Channels Viewership
CVC Capital Partners, RPSG Group win bids to own two new IPL teams

Kolkata-based business tycoon Sanjiv Goenka's RPSG Group has won the bid for Lucknow franchise for a whopping Rs 7090 crore while international equity investment firm CVC Capital won the bid for Ahmedabad with a Rs 5600 crore offer, as the much-awaited IPL bidding took place in Dubai on Monday.

Television TV Channels Sports
News18 Assam-North East launches 'Rising Sports: Shining Northeast' campaign

Mumbai: News18 Assam-North East has announced the launch of its special campaign titled 'Rising Sports: Shining Northeast' to raise awareness about the immense contribution of people of the northeast in the sports arena.  PM Narendra Modi had once mentioned that Manipur was the powerhouse of...

Television TV Channels Regional
Asics teams up with Joshna Chinappa to inspire young athletes

Mumbai: Sports equipment company Asics has announced Indian squash player Joshna Chinappa as its new brand athlete. This partnership would further strengthen the company’s commitment, spread awareness about the diverse offerings and magnify the reach of the brand, it said.

MAM Marketing MAM
MG Motor teams up with para-athlete & Arjuna awardee Deepa Malik

MUMBAI: MG Motor India has announced Paralympic athlete and Khel Ratna Awardee Deepa Malik to be the voice of the personal AI assistant in its upcoming SUV – MG Astor to deliver a unique voice experience to its consumers as it looks to disrupt the Indian automotive industry. Called ‘The Woman on...

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