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October records highest TV ad-volume in 2021

Riding high on the festivals and sports events, the total ad volume on Television was recorded to be the highest in October, according to the data released by Broadcast Audience Research Council (Barc), here on Tuesday.

Television TV Channels Viewership
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Dermalogica signs on actor Neha Dhupia as its first-ever brand ambassador

Mumbai: Dermalogica, the professional skin care brand from the Hindustan Unilever portfolio has roped in leading film actor, and former Miss India Neha Dhupia, as its first-ever brand ambassador. “Dhupia was the perfect choice as the face of the brand. Committed to healthy skin while embracing one’...

MAM Marketing Brands
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GoQuest Media and Wowow strike a deal for ‘Traitor’

Global independent content distributor GoQuest Media has struck a deal for the Estonian espionage drama ‘Traitor’. Japanese broadcaster Wowow has acquired the spy thriller for its LinearTV and On-Demand streaming service.

iWorld Over The Top Services
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Galaxy teams up with actor Shruti Haasan for its new campaign

Mumbai: Chocolate brand Galaxy from the portfolio of Mars Wrigley has launched its new campaign starring actor and playback singer, Shruti Haasan. With the new brand proposition, ‘Chocolate so smooth, pleasure lasts’, the brand has tried to innovate and localise for Indian consumers using the...

MAM Media and Advertising Ad Campaigns
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MFine delivers a googly with ‘gulab jamun-loving uncle’ in latest campaign

Mumbai: AI-driven on-demand healthcare service- MFine has launched its latest campaign that puts forth its ideology of ‘best way to cure health is through care’ in an entertaining yet effective manner. Conceived by Mullen Lintas Bangalore, the campaign highlights the ease of getting all the medical...

MAM Media and Advertising Ad Campaigns

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