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New TRAI tariff order to impact ad revenue, subscription growth

The new TRAI tariff order by the industry regulator may affect not only the advertising revenue of Indian media companies but also subscription growth. Financial services company Nomura has predicted that near term impact remains tough due to the new regime.

Regulators TRAI
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Ad industry not kept pace with consumer and digital changes

The last decade has been disruptive for media, advertising and marketing with the evolution of digital. However, Sam Balsara, the veteran in advertising industry, feels that media buying has not been able to keep pace with that change. He also said that the currency that really should be looked at...

Specials Event Coverage Ficci Frames
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AAAI Subhas Ghosal Memorial Lecture 2018

The Advertising Agencies Association of India (AAAI) and Subhas Ghosal Foundation (SGF) is pleased to announce the Subhas Ghosal Memorial Lecture by Rajan Anandan, Vice President, Google India and South East Asia on Thursday, September 20, 2018 at 7:00 p.m. at Hotel St. Regis, Lower Parel, Mumbai.

MAM Media and Advertising People
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India to enter top 10 OTT video markets in 2022: PwC

MUMBAI: With a steadily increasing demand for online video consumption, India is set to occupy a spot in the top ten (over-the-top) video markets in the world in four years, reported the Times of India quoting a study from global accounting firm PricewaterhouseCoopers (PwC). The report titled...

iWorld Over The Top Services
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Zenith's Tom Goodwin dismisses concept of a digital world

MUMBAI: The last few years have seen a major shift in consumer behaviour and the way brands interact with them through various mediums. So, the industry is evolving and changing? Well, if Zenith Media EVP and Head of Innovation Tom Goodwin is to be believed, nothing is changing.

MAM Marketing MAM

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