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Guest column: 2020 has been full of new learnings for content creators

Summer vacations typically start from the month of April leading up to June, a period when content consumption amongst children is usually at its peak for kids entertainment channels. This arrived as early as March this year owing to pandemic-induced lockdown and has continued since.

Television TV Channels Kids
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Personal care brands dominate movies genre in 2020: TAM

Covid2019 impacted nearly every genre on television. People were forced to stay indoors and as a result they spent a lot of time watching news, movies, music and shows on TV, resulting in a massive viewership spike.

Television TV Channels Movie Channels
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Car brands continue to lead news genre advertising in 2020: TAM Adex

Covid2019 impacted nearly every genre on television apart from news. Unlike other genres, news channels saw a meteoric rise in viewership for a variety of reasons – first, people turned to their choice of news channels to find out about the development at state.

Television TV Channels News Broadcasting
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TRP scam: Partho Dasgupta’s bail plea rejected

NEW DELHI: The Esplanade magistrate court in Mumbai has rejected the bail plea of former Broadcast Audience Research Council (BARC) India CEO Partho Dasgupta, in connection with the alleged TRP manipulation case. His lawyer is, reportedly, planning to approach the Mumbai high court.  In related...

Television TV Channels News Broadcasting
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GEC ad volumes saw 33% rise in 2020: TAM AdEx

2020 was a difficult year for the television broadcast space, courtesy Covid2019 pandemic. Every genre struggled hard to ensure saliency in terms of content generation and maintaining ad volumes.

Television TV Channels GECs

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