Non-Hindi channels continue to dominate top 10 pay channels across genres

Four Star and three Zeel in top 10 pay and free channels across genres lists respectively in Week

BENGALURU: As the progress in the Sushant Singh Rajput case seemingly tapered off, the news genre lost some of its sheen in terms of weekly impressions in Week 37 of 2020 (Saturday 12 Sep 2020 to Friday 18 Sep 2020, week or period under review). Broadcast Audience Research Council of India (BARC) data for top five Hindi, English, Assamese, Bangla, Kannada, Malayalam, Marathi, Oriya, Tamil and Telugu channels reveals that the top news channels lost viewership in Week 37 of 2020 as compared to the previous week (Week 36 of 2020). At the same time, overall television viewership in Week 37 of 2020 at 16.6 billion weekly impressions was just a fraction higher than the 16.5 billion weekly impressions in Week 36. BARC data for the top 10 Hindi GEC channels, top four Assamese channels and top five Bangla, Bhojpuri, Gujarati, Kannada, Malayalam, Marathi, Oriya, Punjabi, Tamil and Telugu channels for the week under review shows that viewership of most of these genre/sub-genres in respective platforms and markets increased to contribute to the small increase in overall viewership. The top five channels of English entertainment channels, infotainment, lifestyle, English & Hindi movies, music, sports and top four youth channels also saw viewership in terms of weekly impressions grow.

Top 10 Channels on All Platforms, Pay Platform and Free Platform Across Genres

BARC’s weekly list of top 10 channels on all platforms across genres saw the combined weekly impressions in Week 37 of 2020 increase as compared to the previous week. Nine of the channels in the All Platforms channels list were the same with a slight shuffling of ranks as in the previous week. One Telugu channel from the Zee Entertainment Enterprises (Zeel) stable exited the list in week 37 of 2020 to be replaced by its sister channel and Zeel’s flagship Hindi GEC Zee TV at rank 10. There were eight Hindi GECs and one channel each from the Tamil and the Telugu genres in the list. There were three channels from Star India, two channels from Sony Pictures Network India (SPN) and Zeel and one channel each from Enterr10 Television, Sun Tv Network and Viacom18 in BARC’s Weekly list of Top 10 Channels on All Platforms Across Genres in Week 37 of 2020.

Read more news on BARC

BARC’s Weekly list of top 10 pay channels across genres was dominated by two south Indian language channels – three from the Tamil genre, two channels from the Telugu genres and one from the Bangla genre along with four Hindi GECs. There were four channels from Star India, three channels from Zeel, one channel each from SPN, Sun Tv Network and Viacom18. One channel exited the list in Week 37 of 2020 – the Viacom18 associated ETV Telugu which was replaced by Star India’s flagship Banga GEC Star Jalsha at rank 10.

All the 10 channels in BARC’s weekly list of top 10 free channels in Week 37 of 2020 were the same as in the previous in the same rank order. Six of the channels were Hindi GECs’ while four were Hindi Movies channels. There were three channels from Zeel, two channels from Viacom18, and one channel each from B4U Network, Enterr10 Television, Goldmine Telefilms, Star India and SPN. 

Please refer to the table below:

Latest Reads
Arnab Goswami to voluntarily, publicly disclose all his financial dealings

MUMBAI: Clearly, the face-off between the Maharashtra government led by Uddhav Thackeray, the Mumbai police led by its chief Param Bir Singh and Republic Media promoter and editor-in-chief Arnab Goswami is not going to end quickly or easily.

Television TV Channels News Broadcasting
Women viewership in sports show a steady growth, but are the brands ready?

New Delhi: It has been long believed that television mostly provides content aimed at its women viewers. The family dramas and reality shows have pivoted around this notion and advertisers have made the most of it to reach out to their rooted female audiences.

Television TV Channels Viewership
Animal Planet ropes in A-Capella group RaagaTrippin’ for a Republic Day special music video

MUMBAI: This Republic Day, Animal Planet is releasing a soulful natural symphony music video in association with RaagaTrippin’, the famous Indian A-capella group known for creating instrument-free music. This unique rendition of the famous patriotic song ‘Saare Jahaan Se Achha’ composed through...

Television TV Channels Factual
I worked with my team to ensure manipulation of TRP ratings: Partho Dasgupta

NEW DELHI: One of the prime accused in the alleged TRP manipulation scam, former BARC CEO Partho Dasgupta, in a written statement has admitted to getting money from Arnab Goswami in return for rigging the TRPs to make Republic Network lead the charts, Indian Express reported. He claimed that...

Television TV Channels Viewership
This Republic Day, HistoryTV18 brings viewers true stories of courage and sacrifice in Kargil War

India, January, 2021: 21 years after the Kargil War, the sacrifices of India’sbrave still remain etched in the nation’scollective memory. The war began with the infiltration of Pakistani troops into Indian territory in May 1999. After 60 daysof fierce fighting, the war ended with the Indian Army...

Television TV Channels Viewership
Republic Media Network alleges collusion between Times Network & Congress

The TRP scam that was unearthed by Mumbai Police on 8 October 2020 has brought the industry to a new low. Multiple broadcast networks have been attacking each other while the former leaders of the rating agencies have come under the scanner of investigation agencies.

Television TV Channels Viewership
ET Now launches programming line up for union budget 2021

In the run-up to Union Budget 2021, ET Now has announced an exclusive programming line-up with the theme, ‘Vaccine For Growth’. The budget programming is set against the agenda for India's ambitions to become a $5 trillion economy, as the country sees silver linings after the Covid2019 outbreak.

Television TV Channels News Broadcasting
What will James Murdoch and Uday Shankar invest in?

James Murdoch and Uday Shankar have announced a new joint initiative to invest in health care, online education and digital media initiatives in India. We all know that. For James, the partnership is expected to be a major priority and the centre of gravity for his $2 billion Lupa Systems,...

Television TV Channels People
Barc week 2: Star Plus, Colors & Sony Sab continue to remain top three channels on pay platform

MUMBAI: Star Plus, Colors, and Sony Sab have continued to remain in the list of top three channels on pay platform in week two (Saturday 9 January 2021 to Friday 15 January 2021) of Broadcast Audience Research Council of India (BARC) data. &TV, too, has retained its hold on the number 10 slot...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required