The International Advertising Association (IAA) - a global organisation inaugurated its first ever World Congress in India, in Kochi in grand style. The marquee event saw an eclectic mix of thought leaders, spiritual gurus, entertainers, domain experts and industry professionals discussing the...
The South Indian television market is huge with a television penetration of about 95 percent. This paper is based on performance in terms of viewership – and refers mainly to weekly impressions of top 5 channels in each of the four South Indian languages as per Broadcast Audience Research Council...
The Subhash Chandra led Zee Entertainment Enterprises Limited reported 17.9 percent year-on year (y-o-y) growth in operating revenue at Rs 2,166.77 crore for the quarter ended 31 December 2018 (Q3 2019, quarter or period under review) as compared to the Rs 1,838.07 crore for the corresponding year...
Media & Entertainment powerhouse Zee Entertainment Enterprises Ltd (ZEEL), has launched zeemitra.com, a first of its kind online platform to democratise advertising on television by going direct to small retail advertisers.
The Subhash Chandra led Zee Entertainment Enterprises Limited reported 24.7 per cent year-on year (y-o-y) growth in operating revenue at Rs 1,975.86 crore for the quarter ended 30 September 2018 (Q2 2019, quarter under review) as compared to the Rs 1,582.75 crore for the corresponding year ago...
