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TV advertising shows record growth in Jan-Mar 2021: BARC

NEW DELHI: The overall growth in television ad volumes during the first two months of the year has further consolidated in March, said Broadcast Audience Research Council (BARC) on Friday. According to the television monitoring agency, 456 million seconds of ad volumes was recorded during the...

Television TV Channels Viewership
TV viewership up 9% in 2020, ad volumes surge 34% in second half: BARC India

MUMBAI: The television industry witnessed unprecedented highs and lows in 2020, or the year that shall not be named. From record viewership, new category leaders, to diminished ad revenue and stiff competition from upstart OTT players – TV Land saw it all and emerged stronger for it. Now, the...

Television TV Channels Viewership
TV steps out again with out of home advertising

MUMBAI: Ad and marketing budgets were already shifting from TV to digital but the pandemic has further accelerated the process. Broadcasters were mindful about allocating their money towards TV promotions; as revenue inflow slowed mid-2020, TV channels refrained from making a splash on out of home...

Television TV Channels People
GEC ad volumes saw 33% rise in 2020: TAM AdEx

2020 was a difficult year for the television broadcast space, courtesy Covid2019 pandemic. Every genre struggled hard to ensure saliency in terms of content generation and maintaining ad volumes.

Television TV Channels GECs
Guest column: Lockdown learnings for TV land

The Covid2019 pandemic has given us an opportunity to reflect on how we go about our daily lives, and has taught us to be leaner and greener both at work and at home. The lockdown has brought many together, a few apart, and brought out the best and the worst in us.

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