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South Indian channels brace for production resumption

MUMBAI: After an extraordinary lull of two months, during which the entire TV production activity came to an abrupt standstill ravaging advertising revenues in its wake, general entertainment channels (GECs) in some south states soon can air fresh content. While the Karnataka government has given...

Television TV Channels GECs
IPL viewers shift to GEC, movies & news

MUMBAI: The April and May season is generally peak time for sports and the Indian Premier League (IPL). In 2019, sports took 20 per cent of total viewership, led by IPL viewers, which has dropped to two per cent this year during week 13 to 16, according to BARC-Nielsen report. These sports viewers...

Television TV Channels Viewership
Zee TV & Sun TV: the Elara Capital view

NEW DELHI: Television has seen a tremendous rise in its viewership during the ongoing lockdown induced by Covid2019 but it is not doing much for the ad revenues. As per Mumbai-based investment bank Elara Capital findings, ad growth may remain weak for broadcasters as several brands look to cut...

Television TV Channels GECs
GEC non-primetime viewership gets 32% boost due to COVID-19 lockdown

MUMBAI: In the second week of COVID-19 pandemic period, GECs witnessed 32 per cent growth in non-primetime viewership while it witnessed negative growth in the primetime slot. The overall growth of viewership in non-primetime slots surged by more than 70 per cent in India. The Hindi speaking market...

Television TV Channels Viewership

MUMBAI: No other sport generates as much excitement in India as does cricket. No other sport unites a nation of 1.3 billion more than cricket. The world’s most popular T20 cricket league – the IPL – also does the same trick, but it takes it to a different level. It splits the nation into several...

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