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FTA channel adoption shoots up post TRAI tariff order implementation; pay channels dip

Five weeks into the new TRAI tariff regime, there seems to be some shift in viewership patterns and consumer choices. According to Chrome LIVE data, pay channels witnessed a drop of 24 per cent from week 4 to week 9 in 2019.

Television TV Channels Viewership
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Viacom18 continues period drama experimentation with 'Jhansi ki Rani'

Viacom18 is not one to stay down after one fall. Recently, the network released a periodical historical drama Dastaan-E-Mohobbat on Colors but when it failed to grab eyeballs, it has swiftly decided to replace it with another in the same genre – Jhansi Ki Rani produced by Contiloe Pictures.

Television TV Channels GECs
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Star India elevates Kevin Vaz as CEO of regional entertainment channels

Star India has promoted Kevin Vaz as CEO of regional entertainment channels. The regions include Maharashtra, Bengal, Tamil Nadu, Andhra Pradesh, Telangana, Kerala and Karnataka.

Television TV Channels Regional
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Digitisation leading to higher HD adoption in India

High definition (HD) TV channels started launching in India years ago but it was only when digitisation happened on a large scale that the adoption of channels grew. According to Broadcast Audience Research Council (BARC), the total HD count in India has increased to 83 channels currently from 59...

Television TV Channels GECs
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Higher production values of OTT content won't put pressure on TV biz: Punit Goenka

With the growth of OTT market, all the big four broadcasters in India have ramped up their investment in digital ventures. To woo the online viewers, OTT platforms are producing high cost shows especially when it comes to originals. While there have been concerns that higher production values of...

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